Prosek Partners

Last week, we convened over 60 BDC executives, financial professionals and investor relations teams at our inaugural BDC Summit in partnership with the NYSE. The vision for this annual event is to (1) share actionable insights, (2) influence positive operational and regulatory change, and (3) advance the direct lending sector. Special thanks to Ronald Bohlert, Josh Clarkson and Alex Jorgensen for organizing this event, and to the entire Prosek team that helped pull it off - Stefan Norbom, Cate Goldsmith, Taylor Donahue and Nisa Manzar! #directlending #investorrelations #publicrelations #BDCs

Brands are going for gold this Olympics. 🏅 In PRWeek, Jon Schwartz, Managing Director & Head of Sports, discusses how athletes' ability to profit from their name, image and likeness is changing the game for marketers at the 2024 Olympics. Read the full article to learn more ➡️ https://lnkd.in/ek8cdZV8

Did you know? ➡️ LinkedIn is preparing to launch Accelerate, an AI-powered campaign tool designed to streamline ad creation and enhance performance metrics. ➡️ B2B marketers are increasingly leveraging LinkedIn for influencer marketing, tapping into its professional platform for targeted campaigns and enhanced audience engagement. ➡️X is enhancing its Grok AI chatbot with features such as profile analyses and contextual insights to elevate user interaction. Stay informed with the latest in financial services and digital marketing in the newest edition of the Digital Download by Katherine Quan. #DigitalTrends

#PathtoProsek | London office Senior Vice President Carleton English recounts her journey to agency life. Reflecting on her varied and successful career as a reporter, she shares how her interactions with the Prosek team revealed the endless opportunities and collaborative culture that ultimately charted her path from journalism to PR. Read her full story ➡️ https://lnkd.in/exHaphpp

Our colleagues Josette Thompson, Head of DEI Strategy and Managing Director, and Samantha Norquist, Managing Director, joined The Investment Diversity Exchange (TIDE)’s TIDE Spark 2024 last week in Dana Point, CA, a must-attend for diverse and emerging managers looking to connect with a high-quality mix of LPs and industry movers and shakers. Top takeaways from the panels and the networking include optimism for diversity within the industry while recognizing there are meaningful challenges to contend with like increased competition and a tough capital raising environment. Sam had the opportunity to present to the inspiring Future Leaders cohort, sponsored by TIDE Foundation and UC, on the value of communications and best practices for growing their personal brands. It was an invigorating week of networking and hearing from the top CIOs and GPs on the most prevalent topics of the day. Thank you Grace Reyes, Kim Au, Shelby Rauenhorst and congratulations on another fantastic event! #TIDESpark

We are thrilled to announce that our very own Jennifer Prosek has been named to PRWeek's US Power List 2024. This prestigious list features the 50 most influential leaders in communications, and for the first time, it includes more women than men, marking a significant milestone for gender representation at the most senior levels of the industry. In the past year alone, under Jen's leadership, Prosek has made a strategic investment in Becca PR, expanded to Abu Dhabi, launched a sports specialty and opened a new headquarters in New York City. These achievements reflect our entrepreneurial spirit and industry-disrupting culture, which Jen describes as 'scrapitas' - a unique combination of startup-like scrappiness and the gravitas of seasoned industry veterans. Jen is the embodiment of grit and hustle, and we are looking forward to continued growth with her at the helm!   Check out the full write-up here: https://lnkd.in/eRAAKY8g

Prosek has once again retained the top position in The Deal's quarterly Private Equity Rankings through 1H24. This recognition is a testament to our focused effort to build out a best-in-class special situations team. A huge thank you to this team for delivering exceptional transactional work across a wide range of complex PE engagements. We look forward to continued success in Q3 and beyond!

Nailing the narrative is the first step in bringing a firm from zero to hero.   Founder and Managing Partner Jennifer Prosek sat down with Ted Seides on this week's episode of hit podcast Capital Allocators. On the show, Jen shares an update on the emerging market of marketing for private markets firms, how executives can best master a speaking spot on the increasingly competitive conference circuit and why the power of convening is more important than ever.   Tune in to the podcast here ➡️ https://lnkd.in/enTZe_iM

In late 2022, Partner and Head of Digital, Paid and Analytics Daniel Allocca used the term “Alts Arms Race” to describe the expansion into wealth he was observing. He now shares an update on how players from all corners of the investment management world have been able to adapt and therefore emerge as early winners in the race. Read more ➡️ https://lnkd.in/ePrSy5DF

Everyone wants to invest in Women Sports. According to a recent report from Deloitte, it's expected to produce $1.28 billion in global revenue for 2024, breaking the $1 billion mark for the first time. In his Letter to America, Partner Mark Kollar sheds light on emerging opportunities in the space. Read more below ⬇️ Alastair Crabbe