Idea Atelier

Is it just us or have you also noticed soft cheese is going into snacking more? 🤔 Well this only makes sense... Getting out of the tub or the squares or the triangles, soft cheese category has been exploring ways to get out of the house! With increased consumption on the go, both for kids and adults, we find these innovations right on target 🎯 Convenient, "healthier" vs. many other snacks in the market 🙌 Here are 3 ways to elevate these innovations even further: 🚀 Having more sophisticated taste profiles for adults hitting that sweet savory spot like Brie with Candied Walnuts, Goat Cheese with Honey or White Cheddar Cranberry 😋 🚀 Using activated charcoal to excite younger consumers, you know they like weird stuff, so why wouldn't they try a black colored soft cheese? 🤯 🚀 Pairing the soft cheese with Vegetable Sticks, further amplifying the healthy snacking factor 😎 At Idea Atelier, we partner with F&B manufacturers to create bigger, bolder innovations in the market. We believe that bravery, combined with strategic insight and creativity, leads to remarkable success 🎉 🎊 Are you ready to kick it up a notch? If so, DM us to collaborate and co-create 🚀 #ideaatelier #innovation #foodandbeverage #cheese #snacking #cocreation #collaboration #processedcheese #healthysnacks

Have you noticed more and more products are popping up to support consumers with sleep issues? 🤔 The truth is more and more consumers are experiencing sleep issues due to stress, anxiety amongst other factors. Poor sleep is linked to many other health issues beyond food cravings, lethargy and poor focus. Sleep medications can offer relief but some have side effects like daytime drowsiness, which makes them less attactive. Consumers are looking for natural ways to improve their sleep and we love the “melatonin” angle here 🎊🎉 Functionality is growing in F&B, and we see some brands tackling sleep from this angle!! One shot, ready to drink product that helps you fall asleep, stay asleep and wake up refreshed 🙌 Well done Dream Water (Dream Products, LLC) 😎 Which categories are the best in your view to promote healthy sleep? Share with us your views in the comments👇 #innovation #foodandbeverage #sleep #functionalfoods #healthandwellness #shots #water #functionalbeverage #melatonin

Ice tea has to be the most boring?! Seriously why only peach and lemon? 🤔 We have had these two flavors for years... Spotted this new flavor in Istanbul!! Mango 🥭 Pineapple 🍍 Sounds delicious, refreshing!! Perfect for summer 🤩 And for Turkish consumers, quite tropic and exotic we would say.... Great move by The Coca-Cola Company 🚀 Obviously there are so many other ways to differentiate ice tea, but for now let's focus on flavor 😋 Now who would like to see this flavor in GCC? If not this flavor, what new flavor? Didn't we all have enough peach and lemon??? We want to hear your views 🙌 Yalla let’s create the next BIG ice tea flavor!! Together 🚀 #innovation #healthandwellness #icetea #summer #lipton #fusetea #alokozay #foodandbeverage

Last week at Idea Atelier we marked a significant milestone: our first-ever VIP event, under the inspiring vision of our CEO and Founder, Seda Solmaz 🚀 This gathering wasn't just a meeting of brilliant minds but rather a celebration of the innovative spirit that defines the F&B industry 👏 🌟 Co-Creation at Our Core: At the event, we showcased how our philosophy of putting people — not just products — at the heart of innovation creates deeper connections and more impactful results. Our approach to co-creation is reshaping how ideas come to life. 🤝 Strong Partnerships: From ideation to execution, our commitment to partnering closely with our clients was evident. Together, we're turning visionary concepts into consumer-loved, award-winning products. ⚡ Agility in Innovation: Our ‘From Zero to Hero’ process was clearly shown to contribute to successful innovations pioneering "first mover advantage" through driving momentum throughout our innovation projects. The morning was filled with engaging discussions, insightful dialogues, lots of laughter and a look at how under the leadership of Seda Solmaz 🚀, Idea Atelier is changing the F&B innovation landscape — one incredible success at a time 👏 Thank you to everyone who joined us for making it a truly memorable occasion. We are excited to continue this journey, pushing boundaries and setting new benchmarks in the industry. 🚀 Want to be part of this innovative ecosystem? Connect with us today, and let’s create the next big thing together! #Innovation #FoodAndBeverage #Leadership #CoCreation #VIPEvent #Networking #IdeaAtelier #Collaboration

2 more days left!! We are literally two sleeps away from having our CEO and Founder, Seda Solmaz 🚀, host our very first VIP Event in Dubai 😎 Are you ready to experience a morning of creativity, collaboration and stepping out of comfort zone? This experience is one you will remember for a long time... And you do not want to miss out on James Knight-Paccheco sharing his perspective on creating culinary magic with everyday ingredients 🎉 🎊 If you are in F&B manufacturing space, and want to be part of an incredible experience, join us! We have 2 spots left 🔥🔥🔥 Comment below "Innovate" for your VIP invite 🙌 And see you there!! #Innovation #FoodandBeverage #VIPevent #HealthandWellness #Sustainability #IdeaAtelier #Culinary #FoodManufacturing #Creativity

When Was the Last Time Packaging Made You Stop and Stare? 🤔 Picture this: You're walking down the aisle and a box of vegetable crackers catches your eye 😎 Why? The packaging looks hand-drawn, standing out in a sea of printed labels. It doesn’t just grab your attention; it holds it, conveying authenticity and a hint of nostalgia that feels just right for a natural product. This isn’t just about aesthetics. When packaging reflects the essence of what’s inside — like it does with these vegetable crackers — it’s a game changer 🎉 🎊 It tells a story of authenticity and quality without even saying a word, making the product not only visible but desirable 🙌 Such packaging redefines shelf presence and consumer perception, aligning perfectly with a brand that promises natural ingredients and genuine quality. 👉 Think about your own products: Does your packaging give consumers a reason to believe in your brand story at first glance? How might changing your packaging change the game for you? 🤔 At Idea Atelier, we thrive on partnering with brands in the F&B industry align their inner quality with their outward expression 🚀 If you’re contemplating how to make your product jump off the shelf, and not only into consumers' shopping carts but also their hearts, let’s connect and transform your packaging into your best storyteller 👏 #storytelling #innovation #foodandbeverage #design #packaging #brandstory #snacks #authenticity

Honey's been a favorite for centuries — not just for its natural sweetness but for its surprising health perks 🍯 Manuka honey? Even better. With its antibacterial, antioxidant, and anti-inflammatory powers, it's not just for tea anymore. Imagine sipping on a drink that doesn't just quench your thirst but also boosts your health. The latest trend hitting the shelves combines filtered water, a splash of juice, and Manuka honey to create a refreshing yet health-forward beverage option 🙌 It's more than a drink; it’s a wellness experience in a bottle. But why stop at beverages? Imagine honey-infused yogurts that double as a gut health booster, honey-infused salad dressings that turn a simple salad into a gourmet experience, and for a quick energy boost, how about natural energy shots sweetened with honey, blended with ginger or matcha? 🎉 🎊 🚀 What other ways could we leverage honey in Innovation? Have you tried any honey-enhanced goodies that blew your mind? Share them with us here👇 At Idea Atelier, we’re all about exploring the unexpected 😎 We're here to partner with brands sweeten the deal with a healthy twist. Let’s change up the game! Drop us a line and let’s get innovating! 🚀 #Innovation #FoodandBeverage #HealthandWellness #Honey #Creativity #ManukaHoney #Functionalbeverages #Differentiation #ValueAdd

We cannot wait for our first VIP Experience happening on July 4th!! 🙌 A morning filled with creativity, collaboration, magic and of course food 😍 Our fast and fearless founder Seda Solmaz 🚀 will be leading the event bringing her passion, talent and 20 years expertise 🙌 If you are ready to step out of your Comfort Zone 🤔 If you are ready to step into a World of Pure Imagination 🤔 And if you are ready to witness One of a kind Experience 🤔 Then this event is FOR YOU 🔥🔥🔥 #innovation #foodandbeverage #healthandwellness #sustainability #thinkoutsidethebox #creativity #culinary

What's next for Protein Snacks? We are afraid it won't be another protein bar or a shake 🤔 In a world where every major brand boasts a protein bar or shake, it's easy to get lost in a sea of similar flavors and familiar promises 🤣 But let's talk about standing out! Barebells, known for its clean and straightforward approach to protein snacks, faces the challenge of not just pleasing existing fans but also captivating new ones 😎 While Barebells’ protein bars and shakes are among the cleanest on the market, even the best can innovate 🚀 Today’s consumers are looking beyond typical flavors and ingredients; some are wary of artificial sweeteners like acesulfame-K, sucralose, and maltitol found in many protein products. It's not just about another flavor — it’s about revolutionizing the format, texture, taste experience and maybe even rethinking the entire portfolio. 👉 We want to hear from you! What innovations or changes would make you more likely to pick up a protein bar or a shake? Share your thoughts below 😃 At Idea Atelier, we’re all about driving brands forward with fresh, innovative ideas. If you’re looking to redefine your product lineup and attract a new wave of consumers, let’s connect and make it happen 🎉 🎊 #innovation #foodandbeverage #highprotein #healthandwellness #protein #differentiation #standout Vitamin Well Group #barebells #proteinbars

When we say summer what fruit comes to your mind? Oh yes hello watermelon 🍉 We have all tasted coconut water but have you tried coconut water with watermelon juice? This product we came across in KSA and it is every bit delicious 😋 Coconaut.uk well done!! 👉 Simple, natural composition. 90% young Vietnamese coconut water and 10% pressed raw fruit (not from concentrate). Nothing else. 👉 Best electrolyte drink ever. Wealth of natural minerals and vitamins. Unlike sugary alternatives in the market. 👉 Low in calories, only 24 calories in 100 ml. Quirky design, beautiful vibrant colors that catch your eye. It is true we eat and drink with our eyes first, and this product is a great demonstration of it 🙌 🚀 Are you a beverage manufacturer looking for ways to promote healthier refreshment, hydration even indulgence? 🚀 Do you see the shift yourself, yet unsure how to tackle the opportunity? At Idea Atelier, we partner with F&B manufacturers to create bigger, bolder ideas in the market 🎉🥳 Connect with us to see how we can strategically advance your brand to capture the growth in health & wellness! #innovation #healthandwellness #watermelon #foodandbeverage #coconutwater #hydration #sportsdrink #functionalbeverages