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Platformance Names Hamza Madi as General Manager for Emerging Markets and Solutions UAE, September 5, 2024 – Platformance.io, a leading Adtech solutions provider in the region, has announced the appointment of Hamza Madi, a seasoned media executive with over 15 years of regional experience, as the Group’s General Manager for Emerging Markets and Solutions. Madi will spearhead the commercial growth of the group across the emerging markets, reporting directly to Waseem Afzal, Founder & CEO of Platformance. Madi is to lead Platformance’s go-to-market acceleration across emerging markets including the Lower Gulf, Levant and North African regions, with P&L responsibilities under his oversight. Furthermore, Madi will be overseeing the rollout of the group’s soon-to-launch retail media value proposition.  Leveraging his extensive experience in leading the business side of multinational media agencies, Madi will also support the business development teams of Platformance with key accounts throughout the group’s diversified portfolio of ad products to grow revenue and deliver exceptional results. Prior to joining Platformance, Hamza brings to the industry more than a decade of richness in multi-faceted media experience, from UM MENAT, Hearts & Science ME, Initiative ME and OMD KSA. Commenting on his appointment, Hamza Madi stated: "After 13 years in the media agency world, I’m thrilled to join Platformance, the platform that’s bound to step change how brands connect with consumers in a fully accountable model and contribute to a leadership team that brings a wealth of knowledge and expertise, all while maintaining a shared commitment to positive energy and authenticity. I am deeply inspired by Waseem as a business leader and his compelling vision for success Platformance.io #communicateonline #businessleader

𝐅𝐞𝐞𝐥𝐢𝐧𝐠 𝐢𝐧𝐬𝐩𝐢𝐫𝐞𝐝 𝐚𝐧𝐝 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐚𝐟𝐭𝐞𝐫 𝐚𝐧 𝐢𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐝𝐚𝐲 𝐚𝐭 𝐭𝐡𝐞 𝐖𝐨𝐦𝐞𝐧 𝐭𝐨 𝐖𝐚𝐭𝐜𝐡 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞! 💫 This event was a game-changer, connecting me with brilliant women leaders and sparking new ideas for the future. It was an honor to be part of such an inspiring event alongside the brilliant minds of Bita Lyons, DBAc, MBA-HLA, Yanzi Liu, and Ohoud AlArifi. Their insights and expertise were invaluable. A special thanks to Pavneet Kaur for facilitating such insightful discussions. Huge shoutout to Obeida K. Danhach Bissani , Nabeela Amatul, and Pavneet Kaur for creating such a memorable experience. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞? Share your thoughts below! 👇 #WomenToWatchKSA #WomenInTech #Leadership #Conference #Riyadh #Inspiration #Empowerment #Networking #DigitalTransformation

As an Arab woman, if you want to be part of making history, this is the country where you must be." Powerful words from our very own Amani Alatat, General Manager - Advertising, Saudi Arabia, addressing the ‘Women to Watch Conference’ in Riyadh, organized by CommunicateOnline. Amani presented nuanced and informed views relevant to the communications industry on ‘’Overcoming Cultural Barriers: Strategies for Success’ by reflecting on her experience navigating the professional landscape in Saudi Arabia, offering invaluable advice for those looking to work within this dynamic market. Her views resonate with our fundamental borderless philosophy: It is no longer enough to be culturally intelligent to create authentic work. It is even more important to be multiculturally intelligent, especially in a market like Saudi Arabia that's not only competing but exceeding expectations on the world stage. Thank you, CommunicateOnline, for hosting such an insightful and inspiring event! #Saudi #Women #Leadership #MemacOgilvy

🎤 Speaker Spotlight: Parachi Satoskar We had the pleasure of interviewing Prachi Satoskar at the Women to Watch Conference! “How did you prepare for your panel?” Impressive answers, born a natural! #WomenToWatchksa #SpeakerSpotlight #Empowerment #InspiringChange #Leadership

🎤 Speaker Spotlight: Fathima Nahan We had the pleasure of interviewing Fathima Nahan -Consultant and Counselling Psychologist- at the Women to Watch Conference! Share with us below what you think about discussing mental health in the workplace! #WomenToWatch #SpeakerSpotlight #Empowerment #InspiringChange #Leadership

🎤 Speaker Spotlight: Asiya Ali We had the pleasure of interviewing Asiya Ali - MD & Founder, MKV Digital - at the Women to Watch Conference! Let us know in the comments, what do you want to say to your younger self? #WomenToWatch #SpeakerSpotlight #Empowerment #InspiringChange #Leadership

Last week, I was speaking at the Women to Watch conference alongside some incredible inspiring panelists Reem Alattas, PhD د. ريم العطاس Bita Lyons, DBAc, MBA-HLA Ohoud AlArifi. It was a remarkable experience, as it was the first time I attended an event where most of the speakers and audience were women. I had the opportunity to share my journey navigating the challenges and experiences of a male-dominated industry, and I left the event feeling deeply inspired by the energy, dive, and motivation of everyone present. Globally, only 21% of C-suit roles are held by women, and in China, this number stands at 19% according to gender gap report 2024 from World Economic Forum. While we’ve made significant strides, these number reminds us of the works that still needs to be done. Achieving true equity requires a collective effort- from supporting one another to breaking down system barriers. Together, we can create an environment where everyone, regardless of gender, ages, or ethnicity, has an equal opportunity to lead and thrive. What are your thoughts on how we can push a more equitable environment in leadership roles? Thank you to the organizers and fellow panelists for making this event such a success. CommunicateOnline Publicis Groupe Reem Alattas, PhD د. ريم العطاس Bita Lyons, DBAc, MBA-HLA Ohoud AlArifi Nabeela Amatul #womenleadership #equitytheworkplace #womenintech

Had the chance to head to Riyadh for the Women to Watch Conference, and what a time to be in the Kingdom! 🇸🇦💚 Seeing firsthand how Saudi Arabia’s Vision 2030 is driving real progress for women—across education, business, and beyond—highlights the impact and momentum behind the vision. So glad to be part of the marketing team for such a powerful event. Praise be to Allah. To breaking through gender stereotypes!

*Recap from my panel ICYMI Never in a million years did a girl from a small town in Pakistan thought she would be in Riyadh, among all the incredible women entrepreneurs to share her entrepreneurial journey. Because 'if' girls are lucky there, they end up becoming nurses or teachers, rarely doctors but never an entrepreneur. I am proud of my roots, and I will tell the story at every chance I am given. I am also equally proud of being born and brought up in Dubai – just that one decision my dad took changed my life and gave me better opportunities. If you are a young girl or a woman starting out, please do not be brainwashed into thinking you have to fight men in order to be successful, because behind my success is my father who believed in me against all odds. I hope you have someone who believes in you too, but if you do not – believe in yourself and that will be a good enough reason to start your career or entrepreneurial journey. To all the incredible women who made this happen and gave me a chance to share my story – grateful for you Obeida K. Danhach Bissani Sahar R. Nabeela Amatul Pavneet Kaur Fatima Suraj Rahma Monsef and you too Shashank Jay :) Thank you to my fellow panelists, each one of you who shared a unique inspirational journey. I wish you all more success Enas Rashwan Shaden Alsagri Amal Dokhan Abeer Alessa Thank you to all the wonderful men who came to support the event and the ones who could not attend but are always rooting for us. This post would not be complete without mentioning my dearest friend Anthony J Permal who would help me write down my speaking points before every event, proudly supported women in the industry and otherwise. I missed you my friend, would have been more fun if you were here :) Thank you for having me CommunicateOnline NordStella Mediaquest

I am grateful for the amazing opportunity to have participated in the "Women to Watch" discussion panel. It was truly enlightening to share my journey as a Saudi woman navigating the workforce, and to delve into the challenges and opportunities awaiting us in a country experiencing rapid transformation. A big thank you to Saleh Lzeik for moderating the discussion panel and to the remarkable panelists Zainab Yasseen Yasmeen Sayeed Yasmin Sindi for their inspiring stories. Special thanks to CommunicateOnline & Nabeela Amatul for providing this platform. #WomenEmpowerment #SaudiWomen #CareerDevelopment #womentowatch