Ciente

Some things are better as a pair (and no, we're not talking about peanut butter and jelly). It's tech and creatives in marketing. Modern tech acquisition looks nothing like it did in the past. And with each company having unique needs and maturation, this story just keeps taking different turns. It's about time marketers take control of how their data modeling process. In this conversation, Audrei Moron (Head of Strategic Partnerships, Ogilvy) and Suruchi Bhargava (CMO, Ciente) discuss all things martech- with talking points on tech selection & acquisition, modular marketing, and AI's role in expanding possibilities. Here's your podcast! https://lnkd.in/gAj7GiiQ . . . #techstacks #martech #creatives #tech #marketing #partnerprograms

In a complex B2B cycle, trust has become the most expensive commodity. Your buyers are here to mitigate risk, no matter how your bottom line looks or how good your product is. If a buyer can’t trust you, they won’t buy. But we can build trust with messages and interactions. Show them you know the problem and have a solution for it with every message. B2B buying is all about risk management and it’s about time to cement yourself with trust. #B2BTrust #RiskManagement #B2BSuccess #B2BSales #BuyerTrust #BusinessRelationships

Stories are hardwired in us, so much so that with narrative is how we make sense of the world around us. In this episode, Unnati Mehrotra (Group Head, Dentsu Creative) and Suruchi Bhargava (CMO, Ciente) discuss how media planning is as much science as it's art, why it's imperative to pare down ad KPIs, and what's behind the uptick in the adoption of Gen AI. Keep pace with the tech evolution. Here's the episode. https://lnkd.in/d_uDbw95 . . . #tech #creatives #marketing #ads #roas #genai #podcast #mediaplanning

“What draws me towards marketing is the synergy of creativity and logic." Our interview with Mohamed Refaat starts with a bang. He is the Co-founder and COO of ai.voyage. AI software increases CSAT scores by an average of 12%. With automation, interacting with the buyers on time has become easier and efficient. Read the interview filled with crucial industry insights and Mohamed’s sage knowledge of streamlining operations and driving growth in the B2B field. From how AI improves customer experience to the resistance of integrating AI into a business’s toolset, this op-ed covers it all: https://lnkd.in/eM4qzVsS #CustomerExperience #B2BGrowth #TechDrivenGrowth #CustomerSatisfaction #BusinessEfficiency

Today's fast-paced digital life thrives on social media interactions. And this also goes for brand-customer communication and businesses trying to build their reputation. But what if your social media tactics went a little too far? What if you missed complying with the regulations? A social media lawsuit can have severe repercussions, not only in terms of expense but also in brand image. Check our latest blog to find out how you can avoid this altogether. Here you go: https://lnkd.in/gsJAQ9dJ #socialmedia #lawsuit #brandpositioning #Digitalethics #Brandprotection #Regulationready #Digitalcompliance

Is GenAI the Key to Unlocking Your Cloud's Full Potential? Tune In to Find Out! 🎧 Excited to share my latest podcast episode where I chat with Suruchi Bhargava, CMO of Ciente, about the transformative power of Generative AI in the world of cloud computing! We explore how GenAI is revolutionizing cloud optimization, security, and innovation. If you're a tech leader or just curious about the future of cloud, this episode is packed with insights you won't want to miss. Key takeaways: - How GenAI is maximizing cloud value; - Strategies for reining in cloud costs; - The evolving role of legacy tech in a cloud-first world Tune in now and let me know your thoughts! Here's your podcast! https://lnkd.in/dVskSZMR #GenAI #CloudComputing #CloudModernization #TechLeadership #Innovation #Ciente

The global cloud market is poised to cross $ 670 billion this year. Though the pecking order in the space has remained almost static- with Amazon, Microsoft, and Google holding the top 3 positions, Gen AI has brought a new revolution. " I would compare the cloud market to a high-speed race. It’s about accelerating, yes, but ultimately, you need the right strategies not only to keep up but to actually win. And invest in your people- they are the greatest asset- like a pit crew that can keep your cloud engine running smoothly. " - said Denys Petrov (Head of Enterprise, Google Cloud, CEE) in a conversation on setting compelling business vision with our CMO Suruchi Bhargava. Uncover the chasm between what you’re doing vs how it’s translating. Here's your podcast! https://lnkd.in/dVskSZMR . . . #genai #cloud #cloudmodernization #legacytech #leadership #vision #tech #googlecloud

As per Gartner, women are less likely to be given CPR as compared to men, but is that all women are deprived of when it comes to healthcare? The difficulties encountered by women when seeking medical care manifest in various ways across different diseases and sectors of society. And, the saddest part is when talking about women’s health or ‘women’s issues’, most people forget that there are numerous other health conditions that affect women apart from birth care and menstruation. Women's well-being and progress in society are not isolated issues; they are fundamental to societal health. Learn how we as an organization and society as a whole can help bridge the gender gap in healthcare through this insightful article, put together by our tech journalism team. Here you go: https://lnkd.in/gwMFhZSY #Tech4Wellness #TechDrivenCare #HealthTechRevolution #WomenInHealth #WomensWellbeing

Gen Z - the most diverse lot throughout generations is united by mental health sufferings. Ironic, isn't it? The generation known to not care, live life fully, be inclusive, and speak about unconventional issues is the one suffering the most. But why is everyone suddenly talking about Gen Z? Because they will be the people with the most disposable income in the future, and brands need to future-proof by reaching these people. In short, they are the future! What bothers Gen Z or Zoomers is not limited to a single cause - but majorly spans work, social media, and environmental issues. But there is still hope - Zoomers are passionate activists, embrace inclusion, and are more aware of their emotions. What can you do to make Gen Z or anybody feel better about themselves and you? Here are three short tricks: • Think before you speak. Everyone is fighting a silent battle, so be kind and think before you speak. • Ask before assuming. Before assuming something might be true, have the courtesy to ask the person about it. • Promote an open and welcoming environment. Let people know they can talk to you about anything without being judged. The world is already full of people looking for opportunities to bring you down. Don't be an addition. If only you make the effort to adjust your glasses, the world around can become beautiful again. #GenZ #MentalHealthMatters #Mindfulness

Data is everywhere. B2B organizations are inundated with information, but merely having data isn't the winning strategy. Business leaders with a clear understanding of turning this data into actionable insights are closer to the goal. Technology-powered marketing is the reality, and businesses with a clear blueprint to leverage Gen AI for data analytics are sure to win more conversions and engagement. Download the ebook to make technology work for your business: https://lnkd.in/gr_uDph6 #DataDrivenSuccess #TechPoweredMarketing #GenAI #NextGenAnalytics #BusinessIntelligence