BackLite Media

A day after Dubai’s Roads and Transport Authority (RTA) released its updated guidelines for OOH advertisers, industry leaders including BackLite Media CEO James Bicknell and Elevision COO Eamon Sallam have voiced their full-throated support for the move, sharing exactly how this will not only improve safety, but will also get rid of visual clutter and poor designs. Read the full reactions from the industry veterans here. #Marketing #Advertising #OOH #DOOH #Billboards #MyDubai

As the UAE summer drives people indoors, malls become the go-to destination for individuals seeking entertainment and dining options. This seasonal shift offers advertisers a unique opportunity to connect meaningfully with their target audience. Here's why mall advertising is a strategic move this season: - Increased footfall leads to increased impressions. - Prime locations delivering maximum impact. - Extended engagement opportunities due to increased dwell times. At BackLite Media, we take pride in our extensive network of retail media spaces across key malls in Dubai and Abu Dhabi, including Dubai Festival City Mall and The Galleria al Maryah Island. Leveraging our Retail Collective in these prime Dubai and Abu Dhabi malls can help elevate your brand's profile, get customers talking, and influence decisions right where it matters most—at the point of sale. #OOHAdvertising #TheRetailCollective #BackLiteMedia

🔊 OOH supercharges social media’s ability to drive mental availability, and in turn transfer brands and their messages to consumers’ long-term memory. #IPAO #OOHTheDigitalPrimer

The Transformers franchise, an iconic name in the entertainment world, is celebrating its 40th anniversary with an exciting new milestone: releasing its first-ever all-CG animated film, "Transformers One." As the Transformers saga powers up for this groundbreaking cinematic debut, cinema lovers will undoubtedly flock to theatres to witness the action-packed adventure on the big screen. With the film's broad appeal and the buzz surrounding its release, "Transformers One" is set to draw large crowds, making it the perfect moment to connect with an engaged audience. 🎥 Contact us to book your cinema advertising spot today!

We are delighted to feature José Mora, the CEO of AdMobilize, in the latest edition of Spotlite 2.0, our annual publication. José shares insights into the transformative power of advanced AI and computer vision technologies in driving campaigns across our malls & destinations to new heights. 📌 For the full article, click the link in the comments section

Fact: Out-of-Home drives online actions. It's not surprising when 60% of all online spend happens when people are outside the home. #insight #IPAO #OOHTheDigitalPrimer

When we first launched The Landmark Series in Dubai, our vision was clear: to redefine Outdoor Advertising with iconic locations that capture the country's vibrant landscape and mirror the prestige of the brands we work with. After the tremendous success of The Triple Crown at Al Qana, we are thrilled to announce that The Landmark Series is further expanding into Abu Dhabi. What excites me most is how these milestones continue elevating Out-of-Home advertising standards. It's a testament that our growth at BackLite Media isn't just about scale—it's about making a meaningful impact for brands and the communities we engage with. Stay tuned for the next chapter in The Landmark Series, the second instalment coming soon to Abu Dhabi. #DOOHAdvertising #AbuDhabi #Dubai #TheLandmarkSeries

Yas Island Abu Dhabi has once again captivated Dubai cinema lovers with its latest advertisement, featuring an energetic anthem by the renowned Kuwaiti band Miami Band. The cinema ad featuring on all Roxy Cinema screens showcases a mesmerising performance of the famous Arabic song "Alhamdulillah wa Shefnakom." The ad includes a delightful twist that takes viewers on an exciting journey through Yas Island's impressive range of leisure and entertainment attractions. 🎥 Contact us to book your cinema advertising spot today! #YasIsland #inAbuDhabi #RoxyCinemas #CinemaAdvertising

On the launch of the Triple Crown, James Bicknell, CEO of BackLite Media said, “Al Khaleej Al Arabi Street is one of Abu Dhabi’s most prominent roads leading to Abu Dhabi Airports and Al Bateen Executive Airport, known for its high traffic and strategic importance.” “The location of The Triple Crown ensures maximum exposure for brands, as the screens are visible to thousands of vehicles daily.” #OOH #abudhabi #luxury

Multiply Group subsidiary BackLite Media has launched its Landmark Series, its award-winning 'Triple Crown', in the heart of Abu Dhabi. The Landmark Series in Abu Dhabi will feature three structures and six screens strategically positioned in key, high-profile locations across the city. The three billboards, strategically positioned along Al Khaleej Al Arabi St. at Al Qana, present an exciting opportunity for businesses to engage with consumers in Abu Dhabi in a meaningful and impactful manner, offering advertisers unparalleled visibility and exposure to a diverse audience. #AbuDhabi #DOOH #advertising #UAE