Find people who will love your app
App campaigns help you promote your app. Reach more people who are interested in apps like yours on Google Search, YouTube, Play and more.
Promote your app across Google – all from a single campaign
Reach
Retain
Optimise
Choose your campaign objectives – like driving
mobile app installations or in-app actions – and
we’ll get your ad in front of the right people.
Choose your budget
Set your target bids and maximum daily budget, and
adjust them at any time.
Create your app ad
We’ll assemble your ad for you using your app
information and text, images and videos that you
provide. Plus, we’ll ensure your creative content is
optimised for the best response across different
Google properties.
Learn more about App campaigns
Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.