Deliver better results with automated bidding
With billions of searches per day on Google, you can make sure you set the
right bid and ensure potential customers see your ad.
Summer shoes
Performance
Conversions
Footwear Sale
example-business.com
$68
Set the right bids with Smart Bidding
Reach your audience at the right moment
Smart Bidding offers true auction-time optimization. It
sets bids for each individual auction, not just a few
times a day. This allows you to tailor bids to each user’s
unique search.
Food Delivery
Food take away
Food to go
$
$$
Increase conversions with billions of combinations of signals
Instead of a few basic adjustments, Smart Bidding
evaluates all the relevant contextual factors. This
includes things like the search query, device, browser,
language, and time of day.
Bid toward conversion values to maximize your ROI
Not all conversions are equal–some are worth more than
others. Measuring conversion values and then bidding
towards them helps you find more valuable customers.
Revenue
Conversions
Bid for online and in-store sales
Maximize total sales, whether they happen online or in
your stores. You can measure and optimize for store visits
or store sales driven by your online ads.
Online sales
Offline sales
Grow your business with Google Ads
-
Nespresso boosts direct-to-consumer revenue by leveraging AI-powered Search campaigns
25% increase in purchases -
Paycor finds new growth paths among mid-market businesses using Google solutions
105% increase in revenue -
loveholidays earns more profit using Smart Bidding compared to its own solution
57% more profit
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with Smart Bidding
Automated bidding can help you deliver better performance and save time. Tap
into these modules to learn how these bid strategies can help you reach your
business goals.
Optimize your bids and budgets
More than 80% of Google advertisers are using automated bidding.
Bid toward what matters most
Learn more about Smart Bidding
Check out this collection of resources to find thought leadership, tips, and
best practices to help you succeed with Google Ads.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the
cards below to explore more related campaigns and helpful tools.
-
Learn moreConversion Measurement
Prioritize privacy while measuring which ads drive customers to make purchases online or in-store, sign contracts, and more. -
Learn moreInsights Page
Grow your business with insights and trends that are tailored to your business. -
Learn moreExperiments Page
The Experiments Page in Google Ads can help you create, manage, and optimize your experiments in one place.