How BUILT/ scaled Google Ads across their entire sales funnel
£150,000 online sales in six months
£150,000 online sales in six months
17% incremental subscriber growth and a 21% decrease in CPA
267% increase in ROAS and 600% increase in website traffic
Use these tips to learn how to create a successful Performance Max campaign
Whether you’re driving online sales, leads or store visits–share what types of conversions Performance Max campaigns should optimise for and set values to indicate which conversions are worth the most to your business.
This helps you create more relevant ads for customers and show up on more types of inventory and formats.
If you know which types of audiences and customer segments are more likely to convert, share this knowledge using audience signals. This helps your campaign ramp up and drive results faster.
Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.