Customer clicks ad
Sitewide tagging sets first-party cookies to measure website engagement and observable conversions, helping you understand which keywords, ads, ad groups and campaigns are best at driving valuable customer activity.
Reach your goals with Google Ads privacy-preserving solutions
Together, sitewide tagging, enhanced conversions for web, Consent Mode and Google Analytics allow you to make the most of your first-party data to more accurately measure campaign performance and drive results.
How these solutions work together
These solutions work in sync to generate and use first-party data, helping you and your account’s automated solutions optimise ad performance.
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Customer clicks ad
Sitewide tagging sets first-party cookies to measure website engagement and observable conversions, helping you understand which keywords, ads, ad groups and campaigns are best at driving valuable customer activity.
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They browse your website
Google Analytics offers a complete view of the customer journey and uses machine learning to predict actionable insights that can help you optimise your marketing strategy.
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They make a purchase
Enhanced conversions for web fills gaps when conversions can’t be linked to ad interactions. Consent Mode uses conversion modelling to improve reporting accuracy when users don’t consent to cookies. Both solutions ensure you have the most robust understanding of your investment possible.
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They browse your website
Google Analytics offers a complete view of the customer journey and uses machine learning to predict actionable insights that can help you optimise your marketing strategy.
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They make a purchase
Enhanced conversions for web fills gaps when conversions can’t be linked to ad interactions. Consent Mode uses conversion modelling to improve reporting accuracy when users don’t consent to cookies. Both solutions ensure you have the most robust understanding of your investment possible.
Benefits of Google Ads privacy-preserving solutions
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Measure performance
All four solutions work together to build and recover as much first-party data as possible, using machine learning to fill measurement gaps.
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Reach your audience
Use first-party data to build rich audience lists with Customer Match to deliver the most relevant experiences to your customers.
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Optimize campaigns
Accurate first-party data measurement gives you richer insights and helps automated solutions like Smart Bidding optimize toward your goals.
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Focus on trust
Google solutions are developed following strict privacy protocols and standards throughout every stage of development.
