Optimise your ads account
Recommendations can help you improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.
Improve
Optimise
Results
Efficiency
Get started with recommendations
We know that using a new tool can be complicated. Click on the text below to learn how you can get started.
You can plan your monthly and quarterly budgets to
make sure you’re getting the most out of your
campaigns.
Track ad performance
Evaluate how recommendations have affected your
account’s performance. Any changes you’ve made by
applying recommendations will appear in your
account’s Change history page.
Opt in to automatically apply recommendations
Select which recommendation types you want to
automatically apply. Once you’ve opted in, you can
track which recommendations are being applied for
you in the History tab.
Learn more about Recommendations and Optimisation Score
Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.