Find people who will love your app
App campaigns help you promote your app. Reach more people who are interested in apps like yours on Google Search, YouTube, Play and more.
Promote your app across Google - all from a single campaign
Reach
Retain
Optimise
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Choose your campaign objectives – like driving
mobile app installs or in-app actions – and we’ll
get your ad in front of the right people.
Choose your budget
Set your target bids and max. daily budget and
adjust them whenever you like.
Create your app ad
We’ll assemble your ad for you using your app
information and text, images and videos that you
provide. Plus, we’ll ensure your creative is
optimised for the best response across different
Google properties.
Learn more about app campaigns
Have a look at this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.