Retail media is reshaping retail
We enable you to get onboard in no time with the most powerful engine to fuel your retail media business
Effectively create new revenue streams.
As 3rd party cookies disappear and brands look for new ways to reach quality audiences in the mood to buy their products, retailers have a unique opportunity to monetize their traffic and 1st party data. We enable you to activate your audiences, build stronger partnerships with brands, and to personalize the customer experience.
Learn more about retail media
Retailers are increasingly tapping into the high-value retail media business. Retail media is the business of letting a retailer’s advertising clients to buy advertising space on controlled and sometimes external sites, often using consumer data.
Here are some resources that can help you better understand the business.
What we stand for
Activate registration data, and interests based on behavior. Enable contextual targeting without cumbersome setup.
All data transferred, stored and activated in accordance with privacy law.
You control everything. No lost events. All money accounted for. We leave nothing to uncertainty.
Create exactly the advertising offering that each of your customers will pay for. We enable effective innovation.
Get real-time data. Automate reporting. Build deep knowledge with log level data recording every move.
Sell as a managed service, invite professional buyers, or enable anyone to easily buy. We bring you the channels.
Your data put to work at scale
Combine your high quality 1st party data with the scale of publisher traffic to create an unbeatable advertising value proposition, either for yourself or for the brands you work with. As 3rd party cookies disappear, your 1st party data becomes more valuable, both to you and to the brands with which you work. Whether you need a data platform to organize your audience or if you already have one, we can help you activate your 1st party data either to sell it as-is, or to enable CRM matching with high-quality publishing partners.
A direct path to your media partners
Maximize effective media spending and ensure broader reach with a simpler supply chain. A shorter and simpler value chain means that more money goes to effective media buying, meaning that you get more quality traffic for every ad euro spent. It also means massive improvement in data access because there is no longer a whole ecosystem of players in between you and your publishing partners. How did we increase effect to advertisers by 25%, and revenue to publishers by 25%, all at the same time? How did we obtain 30% better reach compared to our competitors? The answer lies in a platform creating a direct relationship between you and publishers. We radically simplify the supply chain by connecting buyers and sellers directly.
Any format, any product
Increase attention and relevance with videos in banner, parallax ads, native or any other format. Or, how about plugging your inventory right into the platform to automatically run ads based on discounts, stock or margins? Whatever you want to market, chances are that we can help you automate and improve.
Cross-channel
Whether you want to advertise with display ads on websites or in newsletters, we have you covered. Rather than listing all the channels we can support you with, we’ll just say: if your channel supports digital ads then we can help.
Insight. More of it.
Of course you want more data. And you want it big. We let you export all your data. Have your business intelligence software run its magic over the data, have your data scientist run their analyses to find the nuggets of gold — do whatever you like with the raw data that drives your monetization. You can also add new measurement criteria from within Adnuntius. Want to measure seconds in screen and not just get a viewability yes-or-no answer? No problem.
Contact us.
Use the contact form, send us an email at [email protected], or pop by one of our locations for a chat. If you send us an email first we’ll prepare coffee.