Assessed brand loyalty patterns and price elasticity metrics to provide insights for brand’s market growth. Recommended strategies for the top 3 brands based on competitor analysis, customer profiling and customer retention through RFM analysis and multinomial logit.
customer-retention
insights
sas
rfm-analysis
price-elasticity-metrics
predictive-marketing-analytics
competitor-analysis
recommended-strategies
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Updated
Apr 12, 2018 - SAS