Had to develop a customer segmentation to define marketing strategy. The dataset summarized the usage behavior of about 9500 active credit card holders during the last 6 months. The file is at a customer level with 18 behavioral metrics..
analytics
datascience
statistical-analysis
segmentation
unsupervised-learning
factor-analysis
cluster-analysis
kmeans-clustering
datamanipulation
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Updated
Aug 27, 2018 - SAS