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Lovevery

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Lovevery
Company typePrivate
IndustryToys
Founded2015 (2015)
FoundersJessica Rolph
Roderick Morris
Headquarters,
U.S.
Productseducational toys, books, games
Websitelovevery.com

Lovevery is an American company based in Boise, Idaho[1] that produces Montessori-inspired toys and play-kit subscription boxes for children.[2] It is a certified B Corporation.[3]

Description

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Lovevery produces educational toys, books, and games via play-kit subscription boxes "designed to meet the developmental needs and brain development of toddlers and babies".[4] The toys, produced in consultation with child development experts, physical therapists,[5] and cognitive developmental psychologists,[6] follow the Montessori educational model.[7][8]

The company offers subscription boxes and off-the-shelf toys from birth through age five;[9][10] age-appropriate play kits are sent to subscribers every two to three months.[11] Play guides with each product suggest play ideas and developmental milestones,[12] and a parenting app also accompanies the subscription.[13] Lovevery's products are made from organic and sustainably-sourced materials.[14][15][16]

Lovevery products are also available at Target and other retailers.[8]

The company is headquartered in Boise, Idaho and

Lovevery was founded in 2015 by Jessica Rolph[17] and Roderick Morris.[18][19]

In 2019, Maveron led a $20 million funding cycle for Lovevery, along with Google Ventures and the Chan Zuckerberg Initiative.[20] In October 2021, Lovevery raised $100 million in new investments, led by TCG. Other investors include Reach Capital, SoGal Ventures,[21] as well as the Collaborative Fund.[22]

In 2023, Lovevery launched music play kits and online courses aimed at parents. Course Packs are on-demand web and app-based lessons that guide parents through major transitional childhood moments.[2]

Awards

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References

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  1. ^ "Boise startup grows with line of toys and products for babies and toddlers". BoiseDev. June 30, 2020. Retrieved January 3, 2022.
  2. ^ a b Daniels, Melissa (October 17, 2023). "Why Lovevery is getting in the courses business". Modern Retail. Retrieved November 26, 2024.
  3. ^ Rasmussen, Patty (November 16, 2021). "6 Certified B Corporations to Support This Holiday Season". HowStuffWorks.
  4. ^ Biron, Bethany; Russell, Melia; MacColl, Margaux. "23 of the most promising startups aimed at consumers of 2021, according to top VCs". Business Insider. What it does: Lovevery is a subscription-based toy company designed to meet the developmental needs and brain development of toddlers and babies.
    Why it's on the list: "Lovevery provides kits and other products including block toys that come with activities specific to a child's developmental stage," Li said.
  5. ^ Ro, Lauren (January 13, 2021). "The Best (Nice-Looking) Play Mats for Babies and Kids, According to Experts". The Strategist.
  6. ^ Frommer, Dan (May 29, 2021). "How Lovevery became new parents' go-to subscription box". The New Consumer.
  7. ^ day, Don (August 26, 2021). "Boise startup brings its toys to Target stores". BoiseDev.
  8. ^ a b Felton, Kathleen. "Parents Are Obsessed With Lovevery's Toys — And Now You Can Get Them at Target". What to Expect.
  9. ^ Segran, Elizabeth (May 3, 2019). "These beautifully designed toys are good for kids' brain development". Fast Company.
  10. ^ Campbell, Deena (May 28, 2021). "The Best Kid Subscription Boxes That Are Actually Fun". Essence.
  11. ^ Bines, Ari (May 24, 2021). "A pediatric occupational therapist weighs in on the best products to help your baby move". In The Know.
  12. ^ Grigonis, Hillary (April 8, 2021). "The Lovevery baby gym skips the annoying music and flashy colors, but it sustains my son's attention longer than others we've tried". Insider.
  13. ^ "Bringing Science-Backed Products and Educational Resources to Parents". Chan Zuckerberg Initiative. October 28, 2021.
  14. ^ "Play Kits Subscription Program". Lovevery. Retrieved January 3, 2022.
  15. ^ "Where to Get Those Rainbow Toys Every Celebrity Baby Has: Lovevery". PEOPLE.com. April 1, 2021.
  16. ^ "6 Certified B Corporations to Support This Holiday Season". HowStuffWorks. November 16, 2021. Retrieved January 3, 2022.
  17. ^ "Jessica Rolph is on Inc.'s 2021 Female Founders 100 list". Inc.com. 2021. Retrieved January 3, 2022.
  18. ^ Shoenthal, Amy (July 8, 2021). "Lovevery Announces Play Kit Expansion Through Age Three". Forbes.
  19. ^ Daly, Anna (June 30, 2020). "Boise startup grows with line of toys and products for babies and toddlers". BoiseDev.
  20. ^ "Lovevery Raises $20 Million to Support Early Childhood Learning Toys - EdSurge News". EdSurge. October 16, 2019. Retrieved January 3, 2022.
  21. ^ Driebusch, Corrie (October 28, 2021). "WSJ News Exclusive | Trendy Baby-Toy Maker Lovevery Gets $800 Million Valuation". Wall Street Journal. ISSN 0099-9660. Retrieved January 3, 2022. Lovevery raised $100 million in its latest funding round, valuing the trendy subscription toy company at more than $800 million and setting it up for an initial public offering in the next two years.The Series C funding round was led by venture firm TCG, with additional money from existing investors Reach Capital, the Chan Zuckerberg Initiative, Google Ventures and SoGal Ventures.
  22. ^ Loktev, Lauren (July 25, 2018). "Collab Sesame Just Became Lovevery's Biggest institutional Investor. Here's Why". Collaborative Fund. Retrieved January 4, 2022.
  23. ^ "The Play Gym by Lovevery, Parents choice gold award". Parents' Choice Foundation. 2021. Retrieved January 3, 2022.
  24. ^ Berman, Eliza. "Toys That Evolve With Your Baby". Time Magazine.
  25. ^ "Play Mat with Activity Arch, The Play Gym by Lovevery". red-dot.org. 2018. Retrieved January 3, 2022. The Play Gym connects a sophisticated pedagogical approach and functionality to a charming and colourful design that facilitates learning and brings new interest into the nursery.
  26. ^ "Children's Toy, The Block Set". red-dot.org. 2020. Retrieved January 3, 2022. Charming with its sustainable concept to accompany children's development, The Block Set also pleases with its material and colour language.
  27. ^ LaBarre, Suzanne (September 9, 2019). "The Best Educational Design of 2019". fastcompany.com. Retrieved January 3, 2022.
  28. ^ "EY Announces Winners for the Entrepreneur of the Year 2021 Utah Region Award". ey.com. June 30, 2021. Retrieved January 2, 2022.
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Official website