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Mr. T Cereal

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The front box cover of Mr. T Cereal

Mr. T Cereal was a sweetened breakfast cereal manufactured by the Quaker Oats Company from 1984 to 1993.[1][2] The cereal was prepared with corn and oats as primary ingredients, and it was fortified with iron and B vitamins.[2] The cereal box had a cartoon likeness of Mr. T on the box as the cereal's mascot.[1][3] The cereal pieces were manufactured in the shape of the letter "T".[1] It has been described as being similar in flavor to Cap'n Crunch cereal, which is also produced by Quaker.[1]

History and marketing

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Mr. T Cereal debuted in 1984[4] and was a popular cereal in the U.S. during the 1980s.[1] The cereal was the first licensed ready-to-eat cereal manufactured and marketed by the Quaker Oats Company.[5]

Elements of marketing and advertising for Mr. T Cereal were geared toward children,[6] per the popularity of Mr. T's media appearances such as in The A-Team and Rocky III.[7] To appeal to children, the cereal was manufactured with a significant amount of sugar.[6][7] Promotions for the cereal included television advertisements and a stand-up cardboard cutout that was used in supermarkets.[8] Catchphrases for Mr. T Cereal included "Team up with Mr. T, It’s cool" and "I pity the fool who don’t eat my cereal".[1]

A cereal box prize consisted of a packet of Mr. T. stickers, which were packaged inside boxes of the cereal.[2][3]

Some collectors have collected Mr. T. Cereal,[7][9] and some collectors have retained unopened boxes of it with the cereal still in the box.[8]

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  • Mr. T Cereal appeared in the film Pee-wee's Big Adventure, in which Pee-wee Herman held a box of the cereal and poured it over "Mr. Breakfast", a face with fried eggs for eyes and bacon strips for lips on a plate, while imitating Mr. T saying, "I pity the poor fool that don't eat my cereal."[10][11]
  • In season 5, episode 16 of the television show Rules of Engagement, the character Audrey starts a job at a young internet company run by kids. After asking them for something to do, they task her with finding a box of Mr. T cereal for them, which she finds and pays $500 for.[12]
  • In the film Boomerang, a 1992 American romantic comedy, the character Tyler Hawkins, played by Martin Lawrence, is shown in his apartment with a box of Mr. T cereal in the kitchen.[citation needed]

See also

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References

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  1. ^ a b c d e f The Daily Meal (March 7, 2014). "10 cereals that were too sweet to last". Fox News. Retrieved 20 February 2016.
  2. ^ a b c Galindo, Brian (15 February 2013). "25 Cereals From The '80s You Will Never Eat Again". BuzzFeed. Retrieved 20 February 2016.
  3. ^ a b Husfloen, Kyle (2011). Antique Trader Black Americana Price Guide. F W Media. p. 24. ISBN 978-1-4402-2732-5.
  4. ^ Andrew Bales (2 July 2013). "Into It: The Strange Life Of Discontinued Breakfast Cereals". Retrieved 20 February 2016.
  5. ^ Corporation Annual Reports to Shareholders. 1981. Retrieved February 20, 2016. Near the end of fiscal 1984, Quaker announced its first entry in licensed ready-to-eat cereals with Mr. T cereal, based on the very ...
  6. ^ a b Kanner, Bernice (December 1984). "Kellogg's Hard Sell". New York. Retrieved 19 February 2016.
  7. ^ a b c Frater, Jamie (2014). Listverse.com's Epic Book of Mind-Boggling Top 10 Lists: Unbelievable Facts and Astounding Trivia on Movies, Music, Crime, Celebrities, History, and More. Ulysses Press. p. pt156. ISBN 978-1-61243-335-6.
  8. ^ a b Roncace, Kelly (November 24, 2014). "T time: Clearview grad's collection of Mr. T memorabilia to go on view in Philly". South Jersey Times. Retrieved 20 February 2016.
  9. ^ Segal, David (July 7, 2005). "The A-Team Of Collectors". The Washington Post. Retrieved 20 February 2016.
  10. ^ Hoffman, Jordan (February 19, 2016). "'Pee-wee's Big Adventure': Famous Lines & the Ones That Oughta Be". biography.com. Archived from the original on August 13, 2015. Retrieved February 20, 2016.
  11. ^ Chavey, Eddy (2009). "Mr. T Cereal". Mr Breakfast. Retrieved 19 February 2016.
  12. ^ "Jeff Day". Rules of Engagement. Season 5. Episode 16. February 24, 2011. 11:09 minutes in. CBS.
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