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Hurry Up Tomorrow

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For the film extension of the album, see Hurry Up Tomorrow (film).

Hurry Up Tomorrow
The Weeknd in a black tank top, looking towards the viewer and visibly holding tears back from his eyes
Studio album by
the Weeknd
ReleasedJanuary 24, 2025 (2025-01-24)
StudioConway (Los Angeles)
Label
Producer
The Weeknd chronology
The Idol Episode 5 Part 2 (Music from the HBO Original Series)
(2023) 		Hurry Up Tomorrow
(2025)
Singles from Hurry Up Tomorrow
  1. "Dancing in the Flames"
    Released: September 13, 2024
  2. "Timeless"
    Released: September 27, 2024
  3. "São Paulo"
    Released: October 30, 2024

Hurry Up Tomorrow is the upcoming sixth studio album by Canadian singer-songwriter the Weeknd. It is scheduled to be released through XO and Republic Records on January 24, 2025. The album contains confirmed guest appearances from Playboi Carti and Anitta. Production was handled by the Weeknd himself, Max Martin, Oscar Holter, Pharrell Williams, Mike Dean, Ojivolta, Twisco, and Sean Solymar, among others. The album was supported by three singles: "Dancing in the Flames", "Timeless" (with Playboi Carti), and "São Paulo" (with Anitta). It will be also be supported by the upcoming psychological thriller film of the same name. The album serves as the final part of a trilogy, following the Weeknd's previous two studio albums, After Hours (2020) and Dawn FM (2022).

Background

[edit]

On March 25, 2020, the Weeknd previewed five unreleased tracks during an Instagram Live session,[1] some of which were reportedly intended for After Hours,[2] which was released five days prior. Three of these songs were later included in the deluxe edition of the album.[3] However, the other tracks did not make the final cut of After Hours (Deluxe) or Dawn FM. One of the previewed tracks, "Regular", resurfaced in a CGI teaser for Hurry Up Tomorrow released on July 23, 2024.[4] Another song, "Take Me Back to LA", was teased again at a Mike Dean show in March 2024,[5][6] alongside a third unreleased track, "In Heaven", the Weeknd's own rendition of the original song from the 1977 film Eraserhead. "Regular", "Take Me Back to LA" and "In Heaven" were performed live again on September 7, 2024, in São Paulo, seemingly confirming their inclusion on the album.[7][8]

Three days after the release of Dawn FM on January 10, 2022, the Weeknd (real name: Abel Tesfaye) confirmed the existence of a follow-up album by tweeting: “I wonder… did you know you’re experiencing a new trilogy?”[9][10]. This revealed that the upcoming album would conclude a trilogy that began with After Hours (2020) and continued with Dawn FM.[9][10] The new trilogy serves as a nod to his 2012 compilation album Trilogy, which combines his debut mixtapes House of Balloons, Thursday and Echoes of Silence, released in 2011.[11] Fans have speculated that his new trilogy is inspired by Dante Alighieri's Divine Comedy, reflecting its themes, symbolism, and narrative arc. According to this theory, the albums represent a journey through Hell (After Hours), Purgatory (Dawn FM), and Paradise (Hurry Up Tomorrow).[12]

In an interview with W Magazine in May 2023, Tesfaye stated he is “ready to close The Weeknd chapter” and will create one final album under his moniker, therefore starting and ending its journey with a trilogy:

“The album I’m working on now is probably my last hurrah as The Weeknd. This is something that I have to do. As The Weeknd, I’ve said everything I can say. I’ll still make music, maybe as Abel, maybe as The Weeknd. But I still want to kill The Weeknd. And I will. Eventually. I’m definitely trying to shed that skin and be reborn." [13]

On January 7, 2024, two years after the release of his fifth studio album Dawn FM (2022), the Weeknd first teased his upcoming record by posting the cover art for his previous two studio albums, as well as a black slide with a white question mark in the center, captioned by the number "3" on Instagram.[14] In July 2024, he shared a trio of CGI teasers, being titled "There Are Three Chapters in this Tale", "When you gaze long enough into the abyss, the abyss gazes also into you" and "Unprepared Certainty", the second one being a quote by Friedrich Nietzsche. The teasers featured an animation of a young boy, presumably a young Abel Tesfaye, and The Weeknd's characters from other albums, like Trilogy (2012), After Hours (2020) and Dawn FM (2022). Also, new songs from the upcoming album were teased, such as "Regular", "Wake Me Up" and "Runaway".[15]

In an interview with Billboard Brasil on September 6, the Weeknd revealed that a "central song" was composed in São Paulo, with the album exploring different sounds, which he nicknamed "frankenstein".[16] In the same publication, a collaboration with Brazilian singer Anitta was confirmed after months of rumours, although the article was later removed by Billboard.[17]

Promotion

[edit]

São Paulo concert

[edit]

On July 17, 2024, the Weeknd announced a special one-night concert in São Paulo, Brazil featuring "never-before-seen production", taking place on September 7.[18] A trailer released August 20 revealed the show would stream live on YouTube.[19] The album title Hurry Up Tomorrow was officially announced on September 4, a few days before the concert, through a video with a written poem.[10] Hours before the concert on September 7, the album cover was revealed, with album preorders on vinyl and CDs subsequently being opened through the XO webstore.[20][21] The 90-minute concert was held in the MorumBIS Stadium, where the Weeknd performed over 20 songs exclusively from After Hours and Dawn FM, and debuted new songs from Hurry Up Tomorrow[22][23] including "The Crowd", "Wake Me Up", "Take Me Back to LA", "Dancing in the Flames", "São Paulo" (featuring Anitta), "Run Away", "Regular", and "In Heaven".[8] In addition to Anitta’s appearance for "São Paulo", the concert featured two performances by Playboi Carti, including a version of Travis Scott’s single "Fein" and a new song called "Timeless".[24][25]

iHeartRadio Music Festival performance

[edit]

On September 21, 2024, the Weeknd performed in Las Vegas at the iHeartRadio Music Festival for the first time since 2017. He played songs from After Hours and Dawn FM, and two songs from Hurry Up Tomorrow: "Dancing in the Flames" and then-unreleased "São Paulo".

Rose Bowl concert

[edit]

On November 27, 2024, exactly five years after the new trilogy had started with the release of After Hours' lead single "Heartless", the Weeknd announced January 24, 2025 as the album's release date. He also announced another "one-night only" concert, this time in Pasadena, California at the Rose Bowl stadium for the day after release,[26] featuring "never-before-seen production", and a stage that will take over the stadium's entire floor.[27]

Collaboration with Apple

[edit]

American technology company Apple Inc. played a prominent role in promotion of the album. The announcement of lead single "Dancing in the Flames" followed Apple’s live event, where the iPhone 16 Pro was unveiled alongside a teaser of the music video, which was shot entirely on the device.[28]

The Weeknd debuted "Open Hearts," a track from his then unreleased album, during the After Hours til Dawn Tour shows in Sydney's Accor Stadium on October 22 and 23. The song was officially released on November 14 as part of an immersive music experience in collaboration with Apple, featured exclusively on the Apple Vision Pro.[29] It has not yet been made available on other platforms.

Singles

[edit]

The Weeknd announced the release of his album's lead single, "Dancing in the Flames", on September 9, 2024, two days after being performed at his concert in São Paulo. The song, accompanied by its music and lyric videos, was officially released four days later. On September 15, a live audio version of the song was released, taken from the São Paulo performance. Two days later, an acoustic version was released. The initial song debuted at number 14 on the US Billboard Hot 100.[30]

Four days after performing live at the iHeartRadio Music Festival, on September 25, the second single "Timeless" with American rapper Playboi Carti was announced. The song had already debuted live at the São Paulo concert earlier that month. It was released on September 27, alongside an accompanying lyric video. The music video was released three days later.[31] The song debuted and peaked at number 3 on the US Billboard Hot 100, marking the Weeknd's highest career debut on the chart.[32]

On October 25, Brazillian singer Anitta shared a post depicting herself with a baby belly and a white face mask.[33] Two days later, she shared a post depicting an ultrasound image of a baby with sharp teeth and a forked tail asking if the creature is beautiful, to which the Weeknd responded how beautiful it looks.[34] The picture was labeled with the coordinates of São Paulo, Brazil, along with a date later revealed as the release date of the third single "São Paulo", featuring Anitta.[35] Released on October 30, the single's music video premiered simultaneously.[36][37][38] The song debuted and peaked at number 77 on the US Billboard Hot 100.[39]

Artwork

[edit]

The album cover for Hurry Up Tomorrow features a portrait of Tesfaye in a black tank top, gazing at the camera and seemingly holding back tears.[21]

Collector's edition vinyls

[edit]

To further promote the album, three special edition vinyl LPs featuring exclusive artwork by Harmony Korine (available October 4-7, 2024), Hajime Sorayama (November 13-16, 2024), and Frank Miller (starting November 27, 2024) were made available for pre-order.

References

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  1. ^ The Weeknd playing snippets of unreleased songs on Instagram Live 3/25/2020. Retrieved September 14, 2024 – via www.youtube.com.
  2. ^ Paul, Larisha (July 23, 2024). "The Weeknd Previews Journey Into the Abyss With Eerie New Music Teaser". Rolling Stone. Retrieved September 16, 2024.
  3. ^ Holmes, Charles (March 23, 2020). "The Weeknd Releases 'After Hours (Deluxe),' Featuring Lil Uzi Vert and Oneohtrix Point Never". Rolling Stone. Retrieved September 16, 2024.
  4. ^ Paul, Larisha (July 23, 2024). "The Weeknd Previews Journey Into the Abyss With Eerie New Music Teaser". Rolling Stone. Retrieved September 16, 2024.
  5. ^ Kreps, Daniel (March 2, 2024). "See The Weeknd, Travis Scott Join Mike Dean Onstage in Los Angeles". Rolling Stone. Retrieved September 8, 2024.
  6. ^ Mock, Ben (March 2, 2024). "The Weeknd Performs Unreleased "Take Me Back To LA" At Mike Dean Show". HotNewHipHop. Retrieved September 16, 2024.
  7. ^ Kreps, Daniel (September 8, 2024). "See the Weeknd Debut 'Hurry Up Tomorrow' Songs at Livestreamed Sao Paulo Show". Rolling Stone. Retrieved September 16, 2024.
  8. ^ a b Iasimone, Ashley (September 8, 2024). "The Weeknd Debuts 'Dancing in the Flames' and More New Songs in São Paulo". Billboard. Retrieved September 8, 2024.
  9. ^ a b Price, Joe. "The Weeknd Announces New Album 'Hurry Up Tomorrow'". www.complex.com. Retrieved September 4, 2024.
  10. ^ a b c Aswad, Jem (September 4, 2024). "The Weeknd Reveals Title, New Details About Next Album". Variety. Retrieved September 4, 2024.
  11. ^ Mamo, Heran (January 8, 2024). "The Weeknd Teases Final Album in Trilogy, Following 'After Hours' & 'Dawn FM'". Billboard. Retrieved November 28, 2024.
  12. ^ Duran, Anagricel (January 8, 2024). "The Weeknd teases return with 'After Hours' and 'Dawn FM' sequel". NME. Retrieved September 4, 2024.
  13. ^ "The Weeknd & Lily-Rose Depp Set the 'Idol' Record Straight". archive.is. May 8, 2023. Retrieved November 28, 2024.
  14. ^ Mamo, Heran (January 8, 2024). "The Weeknd Teases Final Album in Trilogy, Following After Hours & Dawn FM". Billboard. Retrieved September 4, 2024.
  15. ^ Paul, Larisha (July 23, 2024). "The Weeknd Previews Journey Into the Abyss With Eerie New Music Teaser". Rolling Stone. Retrieved September 4, 2024.
  16. ^ Pacilio, Isabela (September 6, 2024). "The Weeknd is the new cover of Billboard Brazil; read the exclusive interview - Billboard Brasil". billboard.com.br (in Brazilian Portuguese). Retrieved September 6, 2024.
  17. ^ "The Weeknd Confirma Parceria Musical Com Anitta Em Novo álbum - Notícia Agora" (in Brazilian Portuguese). September 6, 2024. Retrieved September 7, 2024.
  18. ^ Mamo, Heran (July 17, 2024). "The Weeknd Announces One-Night-Only Concert in São Paulo". Billboard. Retrieved September 7, 2024.
  19. ^ Mamo, Heran (August 21, 2024). "The Weeknd to Livestream His Upcoming One-Night-Only São Paulo Show: 'Feast Your Eyes'". Billboard. Retrieved September 8, 2024.
  20. ^ The Weeknd [@theweeknd] (September 7, 2024). "ALBUM COVER" (Tweet). Retrieved September 7, 2014 – via Twitter.
  21. ^ a b Iasimone, Ashley (September 7, 2024). "The Weeknd Reveals 'Hurry Up Tomorrow' Album Cover, Launches Preorder Ahead of São Paulo Concert Livestream". Billboard. Retrieved September 8, 2024.
  22. ^ "The Weeknd São Paulo Tickets, Choperia N1 Estádio do Morumbi, 7 September 2024". Eventworld. Retrieved September 8, 2024.
  23. ^ The Weeknd – São Paulo Livestream. Retrieved September 8, 2024 – via www.youtube.com.
  24. ^ Aswad, Jem (September 8, 2024). "The Weeknd Brings Out Anitta and Playboi Carti, Premieres Several New Songs at Massive Concert in Brazil". Variety. Retrieved September 8, 2024.
  25. ^ Kreps, Daniel (September 8, 2024). "See the Weeknd Debut 'Hurry Up Tomorrow' Songs at Livestreamed Sao Paulo Show". Rolling Stone. Retrieved September 8, 2024.
  26. ^ Betancourt, Emiliana (November 27, 2024). "The Weeknd Sets 'Hurry Up Tomorrow' Release Date for January, Plans Rose Bowl Concert". Variety. Retrieved November 28, 2024.
  27. ^ Mamo, Heran (November 27, 2024). "The Weeknd Announces One-Night-Only Rose Bowl Stadium Show". Billboard. Retrieved November 28, 2024.
  28. ^ Mamo, Heran (September 9, 2024). "The Weeknd Announces New Single 'Dancing in the Flames': Here's When It Arrives". Billboard. Retrieved December 2, 2024.
  29. ^ Zavaleta, Jonathan (November 15, 2024). "The Weeknd Dropped His Most Immersive Music Video Yet, but There's Only One Way to See It". Rolling Stone. Retrieved December 2, 2024.
  30. ^ "The Weeknd Announces Release Date for New Single 'Dancing in the Flames' Along With Video Shot Entirely on iPhone 16 Pro". Variety. September 9, 2024. Retrieved September 9, 2024.
  31. ^ Andrews, Elias (September 27, 2024). "The Weeknd And Playboi Carti Transcend With New Single "TIMELESS"". HotNewHipHop. Retrieved September 27, 2024.
  32. ^ Trust, Gary (October 7, 2024). "Shaboozey No. 1 on Hot 100 for 13th Week, Billie Eilish Flies to No. 2, The Weeknd & Playboi Carti Debut at No. 3". Billboard. Retrieved November 29, 2024.
  33. ^ Andrews, Elias (October 26, 2024). "The Weeknd Teases Anitta Collab "São Paulo" With Cryptic Mask Post". HotNewHipHop. Retrieved October 29, 2024.
  34. ^ Kaufman, Gil (October 28, 2024). "The Weeknd and Anitta Appear to Tease Upcoming Collaboration With Devilish Ultrasound Pic: 'Isn't He Beautiful?'". Billboard. Retrieved October 29, 2024.
  35. ^ Zavala, Cristina (October 28, 2024). "La ecografía de Anitta tras mostrar su barriga de embarazada, nos anuncia algo grande, ¿qué se trae con The Weeknd?". Los 40 (in Spanish). Retrieved October 29, 2024.
  36. ^ Strauss, Matthew (October 31, 2024). "The Weeknd and Anitta Release Video for New Song "São Paulo"". Pitchfork. Retrieved November 1, 2024.
  37. ^ Kreps, Daniel (October 31, 2024). "The Weeknd and Anitta Mark Halloween With Body Horror-Inspired 'São Paulo' Video". Rolling Stone. Retrieved November 1, 2024.
  38. ^ Mamo, Heran (October 31, 2024). "The Weeknd & Anitta Deliver 'São Paulo' Song & Video: Stream It Now". Billboard. Retrieved November 1, 2024.
  39. ^ "Shawn Mendes and His 'Heart of Gold' Debut on Billboard Canadian Hot 100 | Billboard Canada". ca.billboard.com. Retrieved November 29, 2024.
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