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Force Motors

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Force Motors Limited
FormerlyBajaj Tempo Motors
Company typePublic
ISININE451A01017
Industry
Founded1958; 66 years ago (1958)
FounderN. K. Firodia
Headquarters
Pune, Maharashtra
,
India
Area served
Worldwide
Key people
Products
RevenueIncrease ₹5,090 crore (US$610 million)
Increase ₹152 crore (US$18 million)
OwnerAbhay Firodia
Number of employees
10,000  (2021)
ParentJaya Hind Industries
Websitewww.forcemotors.com

Force Motors Ltd is an Indian multinational automotive manufacturing company, based in Pune. From 1958 until 2005, the company was known as Bajaj Tempo Motors because it originated as a joint venture between Bajaj Trading Corporation (now Bajaj Auto) and Germany's Tempo for manufacturing auto components.[1] The company is known for brands, like the Gurkha, Matador, Minidor and Traveller. Over the last five decades [when?], it has partnered with global manufacturers, such as Rolls Royce, BMW, Daimler, ZF, Bosch, VW, Traton and MAN, for manufacturing auto components.[2]

Force Motors is India’s largest van maker.[3] The company is completely vertically integrated, making its own components for the entire product range. Force Motors has a nationwide dealer presence. The company also exports to various countries in Africa, Latin America, SAARC and ASEAN countries, Gulf and Germany.[4]

Force Motors ranked 359th (2020) on the Fortune India 500 companies list.[5]

As per Forbes list of India’s 100 richest tycoons, dated OCTOBER 09, 2024, Abhay Firodia is ranked 71st with a net worth of $4.45 Billion.[6]

History

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Force Gurkha

Force Motors was founded in 1957 by N. K. Firodia.[7] Aside from manufacturing light transport vehicles, Force Motors also makes engines and axles, as well as a large variety of die-cast aluminium parts. The foundation of Bajaj Tempo originates with the Bajaj Trading Corporation (now Bajaj Auto), which was established in 1945.[1] Bajaj started assembling three-wheeled auto rickshaws and small trucks in 1951, under license from Tempo of Germany. In 1958, the companies announced the creation of a joint venture, called the Bajaj Tempo Motors, with 26 percent of the shares belonging to Tempo. In 1968, the Firodia Group took a majority stake in Bajaj Tempo.

In 1971, Tempo (Germany) passed into the hands of Daimler-Benz, who retained a 16.8 percent share in Bajaj Tempo until 2001. Daimler sold its stake in April 2001 after 43 years citing little synergy between the two companies.[8]

The Tempo Matador was the first diesel light commercial vehicle in India. The company started production of Tempo Hanseat three-wheelers in collaboration with the Vidal & Sohn Tempo Werke Germany in 1958. The word Tempo (a registered trademark of Daimler) is now generic for any small goods carrier in India.

Force Traveller used as an ambulance
Bajaj Tempo Matador F307
Bajaj Tempo Minidor

In 1987, Force Motors set up a new plant at Pithampur in Madhya Pradesh, for the production of Tempo Traveller.[9] This plant was designed and built to the specification of Daimler-Benz.[9]

In 1997, Daimler asked it to set up a dedicated facility for assembling and testing engines for Mercedes passenger cars to be made in India.[10]

In 2005, the company was renamed Force Motors.[1]

Force Motors signed technology sourcing agreements in 2003 with MAN SE for which payments were made up front. On completion of the localization of the licensed technology and with the request from MAN, a joint venture was created forming MAN Force Trucks Pvt. Ltd to manufacture the full range of HCVs from 16t GVW to 49t GCW. MAN proceeded to buy out Force and MAN Trucks India was established as a separate concern in 2012.[11]

In 2012, Force Motors launched Traveller 26, a monocoque panel van that can seat 26 persons, designed entirely in-house. It had disk brakes on all four wheels and also came with safety features like ABS and EBD.[12]

In 2015, the company was awarded a contract by BMW, resulting in a new facility in Chennai which produces and test engines and transmissions exclusively for all BMW cars and SUVs made in India.[13] This plant can produce up to 20,000 engines per year.[14] The facility was completed in July 2015.[15]

A new plant was inaugurated at Chakan, Pune in June 2016.[16] This facility assembles and tests engines for all Mercedes Cars and SUVs made in India.[16] The new plant has a current annual capacity of 20,000 engines and 20,000 front and rear axles.[16]

In March 2018, Force Motors entered into a joint-venture agreement with Rolls-Royce Power Systems AG to manufacture the 10- and 12-cylinder Series 1600 engines (545 hp to 1050 hp) in India for worldwide supply. These engines are meant for power generation and under floor rail applications.[citation needed]

Products

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Force Motors manufactures a range of vehicles including Light Commercial Vehicles (LCV), Multi Utility Vehicles (MUV), Sports Utility Vehicles (SUVs).[17]

Light Commercial vehicles

  • Force Traveller range of vehicles (including Traveller 26, School Bus, Ambulance, Quick Response Vehicle, Royale)
  • Force Monobus
  • Force Urbania
  • Matador (Discontinued)

Small Commercial Vehicles

  • Shaktiman 200
  • Shaktiman 400
  • Tempo Hanseat (Discontinued)
  • Tempo Excel (Discontinued)
  • Minidor (Discontinued)

Multi Utility Vehicles

  • All-new Force Trax (including Toofan, Cruiser, Cruiser Deluxe)
  • Kargo King Grand
  • Trax Delivery Van
  • Trax Ambulance
  • Citiline
  • Trax Gama (Discontinued)
  • Tempo Trax Judo (Discontinued)
  • Tempo Trax Pickup (Discontinued)

Agricultural vehicles

  • Balwan tractors
  • Orchard tractors
  • Sanman Tractors
  • Abhiman Tractors

Sports Utility Vehicles (SUVs)

References

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  1. ^ a b c Mazur, Eligiusz, ed. (2006). World of Cars 2006·2007. Warsaw, Poland: Media Connection Sp. z o.o. p. 149. ISSN 1734-2945.
  2. ^ Gaur, Vatsala (20 March 2018). "Force Motors join hands with Rolls Royce Power Systems to produce engines for power generation, rail use". The Economic Times. ISSN 0013-0389.
  3. ^ "Largest Van Manufecturer". 29 April 2016.
  4. ^ "Force Motors Ltd". Business Standard India. Retrieved 12 August 2021.
  5. ^ "Fortune 500 companies". www.fortuneindia.com. Archived from the original on 20 October 2021. Retrieved 2 January 2018.
  6. ^ "India's 100 Richest".
  7. ^ Srivastava, Samar (6 December 2016). "The force is with Firodia". Forbes India.
  8. ^ "Daimler exits Bajaj Tempo". Telegraph India. 24 April 2001. Retrieved 16 February 2020.
  9. ^ a b Chadha, Arjun (9 March 2020). "Force Motors and Their 2020 Gameplan - Automobiles". Retrieved 12 August 2021.
  10. ^ Khandwal, Raghav (3 July 2020). "India's commercial vehicle markets's major player-FORCE". Stress Buster. Archived from the original on 12 August 2021. Retrieved 12 August 2021.
  11. ^ "Ten years of MAN Truck & Bus in India". PressCenter. MAN SE. 16 September 2016. Archived from the original on 17 October 2016.
  12. ^ "Force Motors launches world's only monocoque panel van Traveller 26". 17 October 2012.
  13. ^ "Force Motors inaugurates plant for BMW engine assembly". Autocar India. Retrieved 2 January 2020.
  14. ^ Raghunathan, Anu. "Pune's Force Motors Makes Engines For BMW And Mercedes-Benz". Forbes.
  15. ^ "Force Motors inaugurates plant for BMW engine assembly". Autocar. 21 July 2015.
  16. ^ a b c "Force Motors commissions ₹100-cr plant for Merc". The Hindu Businessline. 20 January 2018. Retrieved 2 January 2020.
  17. ^ "Force | Commercial Vehicles". www.forcemotors.com. Archived from the original on 12 August 2021. Retrieved 12 August 2021.
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