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Draft:Maropost Inc

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Maropost Inc is a Canadian marketing company. The company is headquartered in Toronto, Canada. Maropost operates in United States, Canada, Australia, Sweden and India.[1][2] Maropost cooperates with 300 brands, including New York Post, News Corp, Rolling Stone Magazine, American Express, Golden State Warriors, Warby Parker, SHOP.com, and Mercedes-Benz.[3]

History

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Maropost, a cloud-based all-in-one B2C marketing, ecommerce, and customer service platform, was founded in 2011 in Toronto, Canada by Ross Andrew Paquette.[4][5]

In May 2016, Maropost began integrating with Interact, a platform designed for creating interactive quizzes for targeted audiences.

In July 2016, the company expanded its presence to India by opening an office in Chandigarh, Punjab.[6]

In August 2018, the company established an office in Chicago and appointed Dustin Deno as Senior Vice President of Sales.[7]

In February 2019, the company introduced Maropost for Commerce at eTail West in Palm Springs, California. The platform provides a fully functional web store combined with performance marketing automation capabilities.

In December 2020, Maropost entered into a partnership agreement with Digioh, an eCommerce platform, and Hawke Media, a Los Angeles-based marketing consultancy firm.[8]

The company received its initial funding from Elephant Ventures and Highland Europe.[9][10]

In January 2021, the company formed a partnership with Foundr, a media and education company focused on entrepreneurship.

In March 2021, Maropost acquired Australia-based eCommerce platform Neto for $60 million.[11][12]

In April, the company partnered and integrated with Konnektive, a CRM service, to enhance marketing control through improved data utilization.

In June 2022, the company completed its second acquisition, purchasing the Australian point-of-sale software provider Retail Express for over $55 million. Additionally, it initiated the expansion of Findify, a Sweden-based e-commerce search platform.[13][14][15]

Maropost provides Marketing Cloud, Commerce Cloud, Service Cloud, and Merchanddising Cloud automation services within the B2C segment.

The company has made investments in several early-stage technology startups through its venture capital firm, Maropost Venture. Notable investments include companies such as ApplyBoard, Apteo, Lyre's, Moonshot, Hawke Ventures, Pressa, SpaceX, Vela.[16]

Patent Infringement Case

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A federal district court in New York has ruled Zeta Global Corp.'s patent infringement case in favor of Maropost Marketing Cloud Inc. The case involved a patent related to a method for classifying failure messages received from internet service providers in response to email delivery failures. The court determined that the patent was directed toward an abstract idea and lacked an inventive concept. However, the court declined Maropost Marketing Cloud's request for a conference to seek a motion for sanctions.[17]

Controversy

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Maropost, reportedly experienced a data breach during the testing phase of a new centralized logging system. The breach is believed to have occurred in June 2019 while the company was testing ElasticStack as part of its new centralized logging infrastructure. The incident originated from a virtual testing machine separate from Maropost's actual system. There was no real breach or security vulnerability requiring a patch.[18]

References

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  1. ^ "Maropost Inc". Bloomberg.
  2. ^ Noah Miller (24 March 2023). "Self-Funded Canadian Tech Firm Goes Global - Seemingly Overnight". Tech Times. Retrieved 24 March 2023.
  3. ^ Gerrit De Vynck. "Maropost Takes on Salesforce, Oracle for Online Marketing Deals". bloomberg.com. Bloomberg. Archived from the original on 27 April 2017.
  4. ^ Melanie Curtin (28 July 2018). "45 Percent of Millennials Expect This From Brands (It Can Also Help Grow Your Business)". Inc. Inc.com.
  5. ^ Neal Taparia. "Key Lessons Learned From Bootstrapping To Millions In Revenue". Forbes. Retrieved 20 May 2021.
  6. ^ "MAROPOST INDIA PRIVATEATE LIMITED Information". The Economic Times. India Times.
  7. ^ Hines, Michael (4 September 2018). "This former Salesforce leader is building a new 80-person sales team in Chicago". Built In Chicago.
  8. ^ Steven Crighton (14 March 2022). "Hawke Ventures Raises $25M in Second Venture Fund". Los Angeles Business Journal.
  9. ^ Yolanda Redrup (31 July 2017). "Aussie brothers raise $9m for training startup A Cloud Guru after less than two years". afr.com. Archived from the original on 19 April 2018.
  10. ^ Kyle Wiggers (5 February 2019). "Canadian venture capital firm Framework Venture Partners launches $115 million AI startup fund". Venture Beat.
  11. ^ Palmer-Derrien, Stephanie (25 March 2021). "Acquisitions abound in Aussie tech: These are the businesses changing hands". smartcompany.com.au.
  12. ^ Palmer-Derrien, Stephanie (10 June 2021). "MessageMedia acquired for $1.7 billion as M&A activity steps up a gear". Smart Company.
  13. ^ Peter Hall (2 June 2022). "'200 jobs': global firm secures its new Australian HQ in city's emerging high-tech heart". sunshinecoastnews.com.au. Sunshine Coast News.
  14. ^ Palmer-Derrien, Stephanie (19 January 2022). "Aussie startup Retail Express acquired by Maropost in $55 million deal". Smart Company.
  15. ^ Staff (18 December 2023). "Company's arrival sets stage for CBD to be 'growing hub for cutting-edge industries'". Sunshine Coast News.
  16. ^ "Maropost Ventures Portfolio". Maropost.ventures.
  17. ^ Staff (8 July 2022). "Case: Patents/Eligibility (S.D.N.Y.)". Bloomberg Law.
  18. ^ Eric Hamilton (13 April 2020). "Maropost's Data Breach vs The Biggest Data Breaches of 2020". Tech Times. Retrieved 13 April 2020.
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