TiJi

TiJi
Country	France
Broadcast area	France; French-speaking Europe; CIS; French-speaking Africa; Lebanon; Ukraine; Kazakhstan
Headquarters	Neuilly-sur-Seine
Programming
Language(s)	French; Russian; Ukrainian; Kazakh (continuity and bumpers in Russian)
Picture format	1080i (16:9 HDTV)
Ownership
Owner	Groupe M6
Sister channels	Canal J; Gulli; M6; W9; 6ter; Paris Première; Téva; M6 Music; Série Club
History
Launched	15 December 2000; 24 years ago
Links
Website	www.tiji.fr

TiJi is a French preschool television channel for children aged three to six.

History

Launched in 2000, TiJi was the first channel in France to specialize in programming for preschool-aged children. At launch, it broadcast between 5:30am and 9:00pm.

A strong increase in the audience of the channel was noted between December 2002 to June 2003, when its share of the preschool audience increased by 60%, reaching 0.8% total share. From 2002 to 2003, in houses and apartments with cable or satellite television, 43% of children aged 4-10 began viewing Tiji.^[2]

In 2008, it extended its broadcast till midnight to make viewing easier for international viewers. The channel played a signoff bumper for French viewers at 9pm, followed by a notice for parents that the channel ended at midnight for international viewers. Programming would resume as normal until overall signing off at midnight.

A Russian feed was launched in 2009, airing all programming dubbed into Russian. On 31 January 2022 a Kazakh audio track was added for the Russian feed, airing most of the channel's programs with voice-overs for the audience in Kazakhstan.^[3]

In 2016, the channel started to join ISP offers ending its exclusivity with Canalsat, and was accompanied by the launch of the service MyJ in October on Bouygues Telecom and Orange which was a customisable channel offering Tiji and Canal J content based on the profile's age and tastes,^[4]^[5] it was subsequently abandoned in favour of Gulli Max, which is included in the same youth offers.

On 1 February 2019, M6 Group had entered negotiations with Lagardère Active to acquire their television division, including TiJi, Gulli and Canal J.^[6]

On 21 October 2019 the logo's cloud remained the same but small changes were added, with also a new look and a new sound jingle somewhat inspired by the current Canal J.^[7]

Audience

As of March 2009, TiJi was in the top five of thematic channels in France, with the audience share of 0.6%. It was also the second most popular channel among children after Canal J, with the audience share of 4% among children aged four to ten.^[8]

International channels

The channel is variously distributed in French (French-speaking Europe and Africa, overseas French territories, Lebanon and the Balkans), Russian, Ukrainian and Kazakh.

The French channel was also distributed in Portugal on NOS from 26 November 2005 to 5 November 2020.