Sneha is an Indian Telugu-language television series that premiered on ETV on 29 August 1995.[2] Directed by Vamsy and written by Suman, the series was produced by Ramoji Rao under the Usha Kiran Movies banner.[1] Starring Kaveri in the title role, the show is an investigative drama featuring a strong and intelligent female protagonist.[3]

Sneha
GenreInvestigative drama
Written bySuman[1]
Directed byVamsy[1]
StarringKaveri
Opening theme"Sneha... Sneha... Sneha..."
Country of originIndia
Original languageTelugu
No. of episodesapprox. 200
Production
ProducerRamoji Rao
Running time18–24 minutes
Production companyUsha Kiran Movies
Original release
NetworkETV
Release29 August 1995 (1995-08-29)

One of the first programs to air on ETV after its launch,[2] Sneha originally broadcast on Tuesdays at 8:00 PM before moving to different time slots. The series consisted of approximately 200 episodes, with the initial 120 focusing on standalone investigative stories. The final 80 episodes shifted to mystery-based themes under the Atma Kathalu story arc, which aired concurrently with the popular series Marmadesam on Gemini TV.

Premise

edit

The story follows Sneha, an independent and resourceful woman who navigates the complexities of balancing professional responsibilities with family challenges. Her struggles and problem-solving abilities highlight her determination and resilience, making her a symbol of empowerment in her neighbourhood.

Cast

edit

Production

edit

Sneha was produced by Ramoji Rao under the Usha Kiran Movies banner,[1][3] with the script penned by his son, Suman.[4][5] Renowned filmmaker Vamsy initially directed the series,[1] but after his departure, other directors took over the project.[6] The series was among the first to air on ETV following the channel's launch in August 1995.[7][2]

Themes

edit

The serial highlighted societal issues such as the importance of financial prudence, humanity, and gender equality.[8] Its focus on a strong, intelligent female protagonist was considered pioneering in Telugu television and contributed to discussions about women's empowerment in popular media.[9]

Music

edit

The title song, "Sneha... Sneha... Sneha... Chikku Mudulenno Chakkaga Vippe Okanoka Vanitha," written by Suman, gained popularity among viewers for its composition.[9]

Release

edit

Sneha premiered on 29 August 1995[7][2] and aired approximately 200 episodes. Initially broadcast on Tuesdays at 8:00 PM, its time slot was later shifted to Tuesdays at 8:30 PM, and eventually to Mondays at 8:30 PM.[6]

The first 120 episodes explored diverse topics such as palm-leaf manuscripts, gotras of prominent individuals, felicitation ceremonies, ghostwriters, beauty parlours, and fraudulent film producers. The final 80 episodes centered on the Atma Kathalu story arc, which competed with the popular series Marmadesam, airing concurrently on Gemini TV.[6]

Reception

edit

Sneha received praise for its engaging narrative and innovative storytelling. Kaveri's performance as the lead character was particularly well-received.[9][8] The serial is remembered for its emphasis on equality and women's empowerment, securing its place as a significant show in early Telugu television history.[9]

The stories featured in the series were later compiled and published in book format, reflecting the show's popularity.[6]

References

edit
  1. ^ a b c d e f g h Sneha Serial Title Song. ETV Saragalu – via YouTube.
  2. ^ a b c d Kumar, Shanti (2010). Gandhi Meets Primetime: Globalization and Nationalism in Indian Television. University of Illinois Press. p. 10. ISBN 978-0-252-09166-7.
  3. ^ a b "TV Actresses: ఈ సీరియల్ నటులు మీకు గుర్తున్నారా.. ఇప్పుడు ఏం చేస్తున్నారో తెలుసా?". News18 (in Telugu). 3 August 2021. Retrieved 24 November 2024.
  4. ^ "Ramoji Rao's son Suman dies of cancer". The Times of India. 7 September 2012. ISSN 0971-8257. Retrieved 24 November 2024.
  5. ^ "Ramoji Rao's son Suman passes away". Deccan Herald. 7 September 2012. Retrieved 23 November 2024.
  6. ^ a b c d Sneha ETV Old Serial. Teluguflame. 14 February 2024. Retrieved 1 December 2024 – via YouTube.
  7. ^ a b Nadadhur, Srivathsan (9 June 2024). "A visionary legacy: How Ramoji Rao shaped the Telugu media landscape". The South First. Retrieved 23 November 2024.
  8. ^ a b "Telugu TV Serial Sneha". Nettv4u. Retrieved 23 November 2024.
  9. ^ a b c d Krishna Kowshik (5 December 2023). "స్నేహ, మెట్టెల సవ్వడి సీరియల్ నటి కావేరి ఇలా అయిపోయిందేంటీ..?" [Sneha and Mettela Savvadi serial actress Kaveri—why did she become like this?]. iDreamPost (in Telugu). Retrieved 23 November 2024.