The Product Development and Management Association (PDMA) is an American nonprofit professional society that organizes and publishes information about new product development.
 | |
| Founded | 1976[1] |
|---|---|
| Type | Professional Association |
Area served | Worldwide |
| Method | Certification, industry standards, conferences, publications |
Key people | Susan Penta (Chair) Greg Coticchia (Vice-Chair) Marlon Hernandez (Secretary/Treasurer) Eric Ewald (Executive Director) |
| Website | www |
Founded in 1976,[1] they currently have about 3500 members worldwide,[2] with 22 chapters in the United States and 16 affiliates in other parts of the world, including India.
PDMA operates a training program leading to the New Product Development Professional (NPDP) certification.
They hold an annual conference that gives an opportunity for professional exchange, and they offer a wide range of publications, including:
- The bimonthly Journal of Product Innovation Management (JPIM)[3]
- Visions Magazine
- PDMA Handbook of New Product Development.[4]
- further books on product development topics
The JPIM journal, published by Wiley-Blackwell and held in numerous university libraries, ranked 19 out of 40 marketing journals that were evaluated for their usefulness in a 2002 study.[5]
References
edit- ^ a b Beckley, Jacqueline (2007). Accelerating new food product design and development. Wiley-Blackwell. p. 123. ISBN 978-0-8138-0809-3.
- ^ Front End Innovation Europe's Strategic Partner - The PDMA
- ^ Journal of Product Innovation Management - Journal Information Wiley-Blackwell
- ^ Kenneth B. Kahn (editor): The PDMA Handbook of New Product Development, Second Edition published by John Wiley & Sons. ISBN 0-471-48524-1.
- ^ Vasilis Theoharakis and Andrew Hirst (2002). "Perceptual differences of marketing journals: a worldwide perspective". Marketing Letters. 13 (4): 389–402. doi:10.1023/A:1020378718456. S2CID 166858049.
External links
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