Procter & Gamble Philippines, Inc. (also known as P&G Philippines) is the Philippine subsidiary of American multinational consumer goods company Procter & Gamble.[2] It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, toilet soaps and consumer healthcare products. Since 2016, the company is based in Bonifacio Global City, Taguig.
 Secondary logo since 2013, concurrently used with the 2002 lettermark | |
| P&G Philippines | |
| Formerly |
|
| Company type | Subsidiary |
| Industry | Consumer goods |
| Predecessors |
|
| Founded | 1935 |
| Headquarters | 11/F Net Park Building, 5th Avenue, Crescent Park West, , |
Area served | Philippines |
Key people |
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| Products |
|
| Revenue |  ₱864 million[1] (2023) |
Number of employees | 5,000 (2024) |
| Parent | Procter & Gamble |
| Website | ph |
Procter & Gamble Philippines serves as part of The Procter & Gamble Company to produce, manufacture and supervise P&G brands (like Safeguard, Head & Shoulders, Tide, Downy, Ariel, among others) in the Philippine market.[3][4] To maintain the needs of mass production of most of the products, the company also imports P&G products from neighboring countries such as Malaysia, Indonesia, Thailand, Vietnam and South Korea.
History
edit
In 1935, P&G expanded its international presence with the acquisition of Philippine Manufacturing Company (PMC), making P&G Philippines, the company's first operational unit in the Far East and the second-oldest P&G subsidiary outside North America.[4][5]
As part of expansion in 1964, Procter & Gamble merged with its Philippine counterpart to form the new company, Procter & Gamble PMC and adopted the Moon and Stars logo until 1989.[4]
In 1989, Procter & Gamble PMC was renamed as Procter & Gamble Philippines. Originally displayed as its original plant in Tondo, Manila, and continues to be displayed in Cabuyao, Laguna.[4]
Brands
editCurrent brands
edit- Ambi Pur[3]
- Ariel[3]
- Dolo-Neurobion[3]
- Downy[3]
- Gillette[3]
- Gillette Venus[3]
- Head & Shoulders[3]
- Herbal Essences[3]
- Joy[3]
- Neurobion[3]
- Olay[3]
- Old Spice[3]
- Oral-B[3]
- Pampers[3]
- Pantene[3]
- Rejoice[3]
- Safeguard[3]
- Secret[3]
- Sangobion[3]
- Tide[3]
- Vicks[3]
- Whisper[3]
Former brands
edit- Bonux (discontinued in 2019)[4]
- Camay[4]
- Crest[4]
- Dari Creme (sold to San Miguel Corporation in 1994, under the Magnolia brand)[4]
- Duracell[4]
- Fit[4]
- Fresco[4]
- Gain[4]
- Glendale[4]
- Ivory[4]
- Luto[4]
- Mayon[4]
- Mr. Clean (discontinued in 2010, changed into Bonux for the Philippine market)[4]
- Nutri Delight[4]
- Ola & Agro[4]
- Perla (sold to SCPG Asia Pacific in 2016)[4]
- Prell[4]
- Pringles (sold to Monde Nissin in 2017, under license from Kellogg's)[4]
- Purico[4]
- Star (sold to San Miguel Corporation in 1994, under the Magnolia brand)[4]
- Sunshine[4]
- Victor & Venus[4]
- Vidal Sassoon[4][6]
- Zest[4]
See also
editReferences
edit- ^ "DTI Chief: P&G brings in P864 million worth of investments for the Philippines, names Korea and Vietnam as export markets". Department of Trade and Industry. Retrieved July 17, 2024.
- ^ "Procter & Gamble Philippines Inc". greatplacetowork.com.ph. Retrieved July 17, 2024.
- ^ a b c d e f g h i j k l m n o p q r s t u v w "Procter & Gamble brands and products". ph.pg.com. Retrieved July 17, 2024.
- ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab "Procter & Gamble Philippines Brand History". Facebook. Retrieved July 17, 2024.
- ^ "P&G's 75 years of touching and improving Filipino lives". The Philippine Star. December 10, 2010. Retrieved July 17, 2024.
- ^ "P&G settles lawsuit with Vidal Sassoon". Cosmetics Design USA. September 3, 2004. Retrieved July 17, 2024.