Popular Publications

Popular Publications
Founded	1930
Founder	Henry "Harry" Steeger
Defunct	1972
Country of origin	United States
Headquarters location	New York City
Publication types	Pulp magazines

Popular Publications was one of the largest publishers of pulp magazines during its existence,^[1] at one point publishing 42 different titles per month. Company titles included detective, adventure, romance, and Western fiction. They were also known for the several 'weird menace' titles. They also published several pulp hero or character pulps.^[2]

History

The company was formed in 1930 by Henry "Harry" Steeger,^[3] a former editor at Dell Magazines, and Harold S. Goldsmith, former managing editor of the Magazine Publishers group.^[4] It was the time of the Great Depression, and Steeger had just read The Hound of the Baskervilles where he ran Ace Publications. The original intention was for Steeger to mostly run the editorial side of the publishing company while Goldsmith would operate the business side. Steeger realized that people wanted escapist fiction, allowing them to forget the difficulties of daily life. Steeger wrote "I realised that a great deal of money could be made with that kind of material. It was not long before I was at it, inventing one pulp magazine after another, until my firm had originated over 300 of them."

In the late 1930s Steeger was under pressure to lower his rate of pay to below one cent a word, which he felt was the minimum decent rate he could offer. He didn't want to have Popular pay less than one cent per word, so a new company, Fictioneers, was started; it was essentially a fictional company, with an address (205 East 42nd St) that corresponded to the rear entrance of Popular's offices at 210 East 43rd St. It was given a separate phone number, and the switchboard girl was instructed to put calls through to staff working on Fictioneers titles only if the calls came to the Fictioneers number. Many staff were working on magazines for both companies at the same time, which made it difficult to maintain the pretense of separation. Science fiction writer Frederik Pohl, on the other hand, was hired specifically to edit two Fictioneers titles: Astonishing Stories and Super Science Stories.^[5]

The first four magazines published, all cover dated October 1930, were Battle Aces, featuring war stories consisting of dog-fights between squadrons of airplanes, Gang World, "dealing with tough and ready characters in conflict with each other and the law," Detective Action Stories, featuring true mystery and action type stories with the emphasis more on action than deduction, and Western Rangers, containing stories with "gun fighting, battles from ambush, and bandits running wild." The emphasis was on the action, not the "woman interest", which, if any, was to be kept "incidental".^[6]

In 1934, Popular acquired Adventure from the Butterick Company. Around the same time, they purchased a number of titles from Clayton Publications such as Ace-High Magazine and Complete Adventure Novelettes. In 1940, they purchased Black Mask from The Pro-Distributors, Inc. In 1942 the firm acquired the properties of the Frank A. Munsey Company. The company reached its peak of production right at the end of the second world war when Steeger recalls counting the magazine titles being put out one month and reaching the figure of 42 to 45.^[7] In 1949, they acquired all of the pulp titles Street & Smith had recently cancelled, with the exceptions of The Shadow (due to the radio show) and their other hero pulps, and Astounding, although Popular did not publish revivals of them all.

Other imprints used included Fictioneers, Inc. (1939–58), All-Fiction Field, Inc. (1942–58), New Publications, Inc. (1936–60), Recreational Reading (1936–60), and Post Periodicals, Inc. (1936–60). By the early 1950s the entire industry of pulp fiction imploded. In a 1973 interview, Steeger stated that to the best of his knowledge Popular Publications published no magazine in the old pulp size format after 1953. He believed that "the Pocketbooks were probably the main factor that contributed to the ultimate fading of pulps from the publishing field--then television came along and administered the 'coup de grace'."^[8]

In 1972, the company was sold to Brookside Publications, a company owned by advertising magnate David Geller. At the time it was still publishing Argosy, Railroad, recently ending Adventure and True Adventure. In c. 1977, Geller sold Popular to French publisher Hachette.^[9]^[10] In 1981, they sold the rights to Joel Frieman who established Blazing Publications, which in 1988 renamed itself Argosy Communications, Inc. Under those names, it published a few comic-book versions of characters, as well as allowed the reprinting of several of their properties. In 2014 most of its titles–including all copyrights and associated intellectual property–were acquired by Steeger Properties, LLC,^[11] with Argosy Communications retaining only a few pulp heroes such as The Spider, G-8, and Operator #5.

Character magazines

Captain Combat
Captain Satan
Captain V
Captain Zero (considered the last hero pulp)
Dr. Yen Sin (a Fu Manchu clone)
Dusty Ayres and His Battle Birds
G-8
Wu Fang (a Fu Manchu clone)
The Octopus (one-shot villain pulp)
Operator No. 5
Secret 6
The Scorpion (one-shot villain pulp)
The Spider

Other titles

Ace-High Detective Magazine
Ace-High Magazine
Ace-High Novels Monthly
Ace-High Western Magazine
Ace-High Western Stories Magazine
Adventure
All Aces Magazine
All-American Fiction
All-Star Love Magazine
All-Story Detective
All-Story
All-Story Love
All-Story Love Stories
All-Story Love Tales
All-Story Western
A. Merritt’s Fantasy Magazine
Argosy
Argosy All-Story Weekly
Astonishing Stories
Battle Aces
Battle Birds
Big-Book Detective Magazine
Big-Book Western Magazine
Big Chief Western
Black Mask
Blue Steel Magazine
Bulls-Eye Western Stories
Candid Confessions
Cavalier Classics
Complete Mystery Novelettes
Confession Novel of the Month
Cowboy Movie Thrillers
Crack-Shot Western
Dare-Devil Aces
Daring Confessions
Detective Action Stories
Detective Dime Novels
Detective Fiction
Detective Fiction Weekly
Detective Story Magazine
Detective Tales
Dime Adventure Magazine
Dime Detective Magazine
Dime Mystery Magazine
Dime Mystery Book Magazine
Dime Sports Magazine
Dime Western Magazine
Dr. Yen Sin
Double Detective Magazine
Dusty Ayres and His Battle Birds
Everybody’s
Famous Fantastic Mysteries
Famous Spy Stories
Fantastic Novels Magazine
Fantasy Fiction
Fantasy Stories
F.B.I. Detective Stories
Fifteen Detective Stories
Fifteen Love Stories
15 Mystery Stories
Fifteen Range Romances
Fifteen Sports Stories
15 Story Detective
Fifteen Western Tales
Fifth Column Stories
Fighting Aces
Flynn’s
Flynn’s Detective
Flynn’s Detective Fiction
Flynn’s Weekly
Flynn’s Weekly Detective Fiction
Focus Magazine
Foreign Legion Adventures
.44 Western Magazine
Four Star Love Magazine
Fun for All
Fun for One
Gang World
G-8 and His Battle Aces
Glamorous Love Stories
Horror Stories
Knockout Magazine
The Live Wire
Love Book Magazine
Love-Crime Detective
Love Novel of the Month
Love Novelettes
Love Novels
Love Revelations
Love Romantic Magazine
Love Short Stories
Love Story Magazine
Lovers Magazine
Mavericks
Max Brand’s Western Magazine
Men’s Pictorial
Munsey’s Magazine
The Mysterious Wu Fang
New Detective Magazine
The New Fiction Library
New Love Magazine
New Sports Magazine
New Western Magazine
The Octopus
The Pecos Kid Western
Pioneer Western
Railroad Magazine
Rangeland Love Stories
Rangeland Romances
Rangeland Sweethearts
Red Star Detective
Red Star Love Revelations
Red Star Mystery
Red Star Secret Confessions
Red Star Western
Romance Western
Romance Western Roundup
The Scorpion
Sea Novel Magazine
The Secret 6
Shock
Silver Buck Western
Sinister Stories
The Spider
Sports Novels Magazine
Star Western
Startling Mystery Magazine
Story Digest
Strange Detective Mysteries
Super Science Stories
Sweetheart Love Stories
10 Story Mystery Magazine
10 Story Western Magazine
Terror Tales
Thrilling Mysteries
True Adventures
True Love
True Love Affairs
Underworld Love Stories
Underworld Romances
Walt Coburn’s Western Magazine
Western Ace High Stories
Western Dime Novels
Western Love Romances
The Western Raider
Western Rangers
Western Rangers Stories
Western Story Magazine
Western Story Roundup
Western Tales

Footnotes

^ Nachbar, Jack; Nachbar, John G.; Lausé, Kevin (1992). Popular Culture: An Introductory Text. Popular Press. ISBN 978-0-87972-572-3.
^ Dowd, Christopher (2018-02-15). The Irish and the Origins of American Popular Culture. Routledge. ISBN 978-1-351-76736-1.
^ The Year's Best Fantasy and Horror. St. Martin's Press. 1992. ISBN 978-0-312-07887-4.
^ Roberts, Tom, ed. (2011) [1930], "The Popular Publications Magazines", Windy City Pulp Stories #11, Black Dog Books, p. 5, ISBN 978-1-884449-09-3
^ Pohl, Early Pohl, pp. 23–24.
^ Roberts, Tom, ed. (2011) [1930], "The Popular Publications Magazines", Windy City Pulp Stories #11, Black Dog Books, pp. 5–6, ISBN 978-1-884449-09-3
^ Hardin, Nils (2011) [1977], "An Interview with Henry Steeger", in Roberts, Tom (ed.), Windy City Pulp Stories #11, Black Dog Books, p. 37, ISBN 978-1-884449-09-3
^ Hardin, Nils (2011) [1977], "An Interview with Henry Steeger", in Roberts, Tom (ed.), Windy City Pulp Stories #11, Black Dog Books, p. 39, ISBN 978-1-884449-09-3
^ Dougherty, Philip H. (1977-10-25). "Advertising". The New York Times. ISSN 0362-4331. Retrieved 2018-05-28.
^ Dougherty, Philip H. (1978-01-13). "Advertising". The New York Times. ISSN 0362-4331. Retrieved 2018-05-28.
^ "About Us".

References

Haining, Peter. The Fantastic Pulps. Vintage Books, a division of Random House. 1975. ISBN 0-394-72109-8
Pohl, Frederik (1980). The Early Pohl. London: Dobson. ISBN 0-234-72198-7.

[1] Nachbar, Jack; Nachbar, John G.; Lausé, Kevin (1992). Popular Culture: An Introductory Text. Popular Press. ISBN 978-0-87972-572-3.

[2] Dowd, Christopher (2018-02-15). The Irish and the Origins of American Popular Culture. Routledge. ISBN 978-1-351-76736-1.

[3] The Year's Best Fantasy and Horror. St. Martin's Press. 1992. ISBN 978-0-312-07887-4.

[4] Roberts, Tom, ed. (2011) [1930], "The Popular Publications Magazines", Windy City Pulp Stories #11, Black Dog Books, p. 5, ISBN 978-1-884449-09-3

[EP_23-4-5] Pohl, Early Pohl, pp. 23–24.

[6] Roberts, Tom, ed. (2011) [1930], "The Popular Publications Magazines", Windy City Pulp Stories #11, Black Dog Books, pp. 5–6, ISBN 978-1-884449-09-3

[7] Hardin, Nils (2011) [1977], "An Interview with Henry Steeger", in Roberts, Tom (ed.), Windy City Pulp Stories #11, Black Dog Books, p. 37, ISBN 978-1-884449-09-3

[8] Hardin, Nils (2011) [1977], "An Interview with Henry Steeger", in Roberts, Tom (ed.), Windy City Pulp Stories #11, Black Dog Books, p. 39, ISBN 978-1-884449-09-3

[9] Dougherty, Philip H. (1977-10-25). "Advertising". The New York Times. ISSN 0362-4331. Retrieved 2018-05-28.

[10] Dougherty, Philip H. (1978-01-13). "Advertising". The New York Times. ISSN 0362-4331. Retrieved 2018-05-28.

[11] "About Us".

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