Pilot Corporation (株式会社パイロットコーポレーション, Kabushiki Gaisha Pairotto Kōporēshon, TYO: 7846) is a Japanese pen manufacturer based in Tokyo. It produces writing instruments, stationery and jewellery, but is best known for its pens.[4]
 | |
 Headquarters in Chūō, Tokyo | |
| Company type | Public (K.K) |
|---|---|
| TYO: 7846 | |
| Industry | Stationery |
| Founded | 1918 as "Namiki Manufacturing Company" |
| Founder | Ryosuke Namiki |
| Headquarters | , |
Area served | Worldwide |
Key people | Shu Itoh (President)[1] |
| Products | Writing implements |
| Brands | G2, Precise, FriXion, Dr. Grip, Enso, Kakuno, Acroball, VBall, Varsity, Razor Point, Down Force, EasyTouch, Axiom [2] |
| Revenue |  ¥118.60 billion (2023)[3] |
 ¥19 billion (2023)[3] | |
| Total assets | ¥166.47 billion (2023)[3] |
Number of employees | 1,056 (2023)[3] |
| Website | pilotpen |
It is the largest pen manufacturer in Japan, with competition globally from other pen companies like Japanese Pentel Co., Mitsubishi Pencil Co. (Uni-ball), French Bic and American Paper Mate. Pilot has many subsidiaries throughout the world, including in the Philippines, United Kingdom, Indonesia, Malaysia, India, Brazil, South Africa, Germany and France. Most Pilot pens are made in Japan, France and the US. Namiki, Pilot's fountain pens with maki-e lacquering designs, are made in the Hiratsuka factory.
History
editIn 1915, Ryōsuke Namiki (並木良輔), a professor from Tokyo Nautical College in Japan, left his job to found a small factory near Tokyo to produce gold pen nibs.[5] In 1916, Namiki expanded his product line and became a full-fledged manufacturer of writing instruments.[5]
The Pilot Pen Corporation was founded by Ryosuke Namiki with Masao Wada (和田正雄) in 1918 under the name of the Namiki Manufacturing Company.[5]
In 1926 it established overseas offices in Malaysia, Singapore, Boston, London and Shanghai. In 1938 the name of the company changed to the Pilot Pen Co., Ltd. It was again renamed in 1950 as the Pilot Ink Company, Ltd. In 1954 a branch was opened in Brazil. From 1972 to 1999 various sub-companies were formed to cover the various branches, and the collective name for these is Pilot Corporation. More recently, Pilot began the BeGreen range of pens and pencils which are composed of mostly recycled content.
In 1995 and 1996, they raced a Ferrari F40 LM at the 24 Hours Of Le Mans. The racing team that entered the F40 LM was at first named Pilot-Aldix Racing, but was soon named under Pilot Pen Racing and Pilot Racing. It won at the 4 Hours of Anderstorp and finished 12th at Le Mans.
Pilot created the Aquadoodle drawing toy for children with disappearing hydrochromic ink. Aquadoodle was marketed through a partnership with Spin Master beginning in 2003, and won the American Toy of the Year award.[6][7]
In 2018 Pilot celebrated the company's 100th anniversary with a number of special pages to its website and special edition pens.[8]
In 2023, Pilot ended its forty-year-old partnership with Indian stationery company Luxor Writing Instruments, and is set to enter the Indian market individually.[9]
Products
editFountain pens
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In 1963,[10] Pilot Corporation introduced the Capless. Unlike other fountain pens during its time, the Pilot Capless featured a fully retractable nib. The Capless was later reintroduced as the Vanishing Point in 1972. In 2012, the company released the Metropolitan (known as Cocoon in Japan), a popular entry-level fountain pen. The Varsity is a disposable fountain pen that is pre-loaded with ink, while the Prera is a smaller pocket pen. Other offerings include the Pilot Falcon, which has a semi-flexible gold nib. The Kakuno, is a beginner fountain pen meant for children, that is often sold in fun colors, and has a smiley face on the fountain pen's nib.
Some of Pilot’s higher-end pens bear the name of "Custom" or "Custom Heritage" and a two or three digit number. "Custom" models are cigar-shaped, while "Custom Heritage" models have flat tops and bottoms. The number is based on the year of introduction (from the foundation of the company; the Custom 74 was introduced in 1992) for models with two digits, while the third digit on models with three digits represents a list price when multiplied by ¥10,000 (the Custom 823 was introduced in 2000 when it cost ¥30,000).
Inks
editFountain pen
edit- Iroshizuku (15 ml, 50 ml): 24 kinds of themes of "beautiful scenery of Japan" (3 new colors added to the conventional 21 colors in November 2012). All are available as bottled inks. A number are also available in Pilot's proprietary cartridge format.
- Namiki: Pilot's basic line of ink. Some are available in bottles, all in Pilot's proprietary cartridge format.
- Parallel Mixable Color: A line of 12 colors, only available in Pilot's proprietary cartridge format. These cartridges are intended for use in the Pilot Parallel Pen, a calligraphy pen designed to mix the content of two different cartridges while writing.
Other
edit- Drawing ink (30ml, 350ml), securities ink (30ml): It is an ink for each application and is used with a pen or brush.
Pens from recycled bottles
editPilot Corporation published some ecological facts about its pens in 2015.[11] The most eco-friendly is the Bottle-2-Pen (B2P) which is made of 90.4% recycled components. PET plastic from bottles are used for much of it, so it is sometimes nicknamed the 'PetPen' or 'PetBall'.[12]
Others
editThe brand manufactures and commercialises a wide range of products under its own name and other brands, such as FriXion (erasable ink gel pens, highlighters, and stamps), Acroball (hybrid ink ballpoint pens); Pintor; B2P and Begreen (both, products with recycled components).[13]
Sub-brands include Better, Rex-Grip, Super Grip G (oil-based ballpoint); Precise, Hi-Tecpoint (rollerballs); Hi-Tec-C, G-2, Juice (or Pop'lol) (gel pens); and Coleto (customizable multi-pen system); Mogulair, Dr. Grip series, Super Grip, Fure Fure (2020) series (mechanical pencils); Automac (mechanical pencil equipped with automatic function); S series: S3, S5, S10, S20, S30 (drafting pencils).
The following table contains the Pilot product lines in Asia, Europe, and North and South America, as of December 2019:[14]
| Category | Products |
|---|---|
| Writing implements | Ballpoint, rollerball, gel, needle point and fountain pens, markers, highlighters, mechanical pencils, refills, digital pens |
| Accessories | Erasers, correction fluids, inks |
Notes
edit
- ^ These pens have a mechanism for which their gel ink become transparent by erasing-friction heat; "When you rub the ink with the hard rubber eraser, heat from the resulting friction causes a temperature-sensing compound to activate an acid compounds, thus neutralizing the dye."
References
edit- ^ Executives (Corporate profile) Archived 2020-10-29 at the Wayback Machine on Pilot, 20 Aug 2020
- ^ Brands Archived 2020-08-16 at the Wayback Machine on PilotPen, 20 Aug 2020
- ^ a b c d "Business Report 2023" (PDF). Pilot Corporation. Retrieved 1 June 2024.
- ^ Patterson, Troy (February 6, 2017). "Fountain pen sales are surging, despite flat luxury global sales". Chicago Tribune. Archived from the original on 2017-03-13. Retrieved July 10, 2022.
- ^ a b c "Pilot Pen: History" Archived 2014-03-04 at the Wayback Machine, Pilot website.
- ^ Spence, Rick (December 2005). "Inside the Tornado". Profit. ProQuest 219290997 – via ProQuest.
- ^ Grnak, Anthony; Hughes, John; Hunter, Douglas (28 Jan 2006). "Lessons from the Sandbox". National Post. ProQuest 330502121 – via ProQuest.
- ^ "Pilot 100th Anniversary Site". Archived from the original on 27 June 2019. Retrieved 20 August 2019.
- ^ "Pilot Pen ends partnership with Luxor; Invests Rs 70 cr in own mfg unit". The Economic Times. 25 July 2023. Archived from the original on 24 March 2024. Retrieved 12 August 2023.
- ^ Pilot Vanishing Point Archived 2019-08-20 at the Wayback Machine Unsharpen.com
- ^ Pilot Pen Offers Alternative for Trashed Water Bottles: The World's First Pen Made From Recycled Bottles Archived 2019-08-07 at the Wayback Machine on PR Newsware, 22 Apr 2015
- ^ "Pilot Introduces Pen Made From Recycled Bottles". WQP. Retrieved 27 November 2023.
- ^ Collections Archived 2019-12-12 at the Wayback Machine on Pilot Europe
- ^ "Writing categories". Archived from the original on 2019-12-12. Retrieved 2019-12-01.
External links
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