No Fear is an American lifestyle clothing brand that was created in 1989 by Tommy Middleton, Mark Simo, Brian Simo, Boris Said, and Marty Moates.[1] No Fear Inc. products are sold at various retail stores and company-owned stores. There are also energy drinks under the same brand, in a joint venture with South Beach Beverage Company. The company currently[as of?] employs about 450 people. On February 25, 2011, chapter 11 bankruptcy was filed for the company.[2] The UK-based sports retailer Frasers Group —then known as Sports Direct International— bought No Fear in August 2011.[3]
 | |
| Company type | Private |
|---|---|
| Industry | Apparel/Retail |
| Genre | Clothing, lifestyle |
| Founded | 1989 |
| Founder | Mark Simo Brian Simo and Boris Said with Marty Moates |
| Headquarters | , United States |
| Products | Action Sports Apparel |
Number of employees | 450 |
| Parent | Frasers Group |
| Divisions | No Fear MX 1999 |
| Website | NoFear.com |
Clothing
editNo Fear T-shirts were very popular from the early-1990s to early-2000s,Boxer Manny Pacquiao used no fear clothings during training and for his matches. Shirts typically featured existential slogans or quotes that touted the virtues of extreme sports. Common themes that flagrantly touted absolute intolerance of included death anxiety, laziness inclination, conforming to social norms, and the adherence to the law.[4]
No Fear energy drink
editDistribution of a No Fear energy drink was through partnership with SoBe. Flavors and versions currently consist of:
- Original (grapefruit)
- Sugar-free
- Motherload (berry)
- Bloodshot (orange/dragonfruit)
No Fear was the official energy drink of the World Extreme Cagefighting, and sponsored fighter Urijah Faber. The Advertiser BLITZKRIEG from Australia 1999, Racer X Illustrated Jeremy McGrath SportingGoods king of supercross.[5]
Promotion
editNo Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants could use points earned to acquire No Fear gear. Grand prizes include admission to:
- Mixed martial arts event
- Motocross events
- a surfing trip to Hawaii
- a concert tour with Lamb of God.[6]
On February 12, 2008, World Extreme Cagefighting announced that the No Fear energy drink had been entered into a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership was begun with an event that took place in Albuquerque, New Mexico, the next day.[7]
No Fear had a sponsor for the NASCAR Sprint Cup Series with NASCAR driver Boris Said. It has also sponsored Team Pacquiao on many occasions.
See also
editReferences
edit- ^ "What Happened To No Fear? The Rise and Fall of a SoCal Empire". Racer X Online. Retrieved 2021-03-28.
- ^ McGrath, Jack (March 2, 2011). "No Fear files for Chapter 11 bankruptcy - Bankruptcy News". Bankruptcy Home. Retrieved 26 May 2011.
- ^ Gallagher, Victoria (August 30, 2011). "Sports Direct wins battle for No Fear". Drapers. EMAP Publishing Limited.
- ^ Toews, James. "CURRENTLY IN CULTURE: No Fear". M.B. Herald. Vol. 35, no. 14. Archived from the original on November 11, 2003. Retrieved 2008-01-23.
- ^ Nugraha, Andy. "No Fear Energy". Adv199xMtv.Sport. NoFear.com. Retrieved 2009-04-19.
- ^ "No Fear - Earn Some Cred". Pepsi-Cola Company. Archived from the original on June 26, 2009. Retrieved 2009-04-19.
- ^ "No Fear Sponsors WEC" (Press release). Las Vegas, NV: WEC Holdings. February 12, 2008. Archived from the original on April 15, 2008. Retrieved 2008-02-12.