Johnsonville (company)

Johnsonville is a sausage company headquartered in Sheboygan Falls, Wisconsin.[1] Founded in 1945, by Ralph and Alice Stayer, when they opened a butcher shop and named it after their hometown community of Johnsonville, Wisconsin, it is one of the largest sausage producers in the United States and the largest sausage brand by revenue in the United States.[2] Johnsonville sausage is available in more than 45 countries. Privately owned, the company has approximately 2,000 employees and it is run by CEO Michael Stayer-Suprick.[3][1]

Johnsonville, LLC
Company typePrivate
IndustryFood processing
Founded1945; 79 years ago (1945)
FounderRalph F. Stayer
Alice Stayer
HeadquartersSheboygan Falls, Wisconsin, U.S.
ProductsSausage
Number of employees
2,000
Websitejohnsonville.com
Corporate headquarters

Products

edit

Johnsonville produces over 70 different types of sausage products, including: brats, grillers, Italian sausage, smoked-cooked links, breakfast sausage in fully cooked and fresh varieties, chicken sausage, meatballs and summer sausage.[4]
[5]

In 2021, based on a survey of 15,000 U.S. shoppers, Johnsonville won a best new product award for its Sausage Strips, which look and cook like bacon but are actually made from sausage.[6]

Harvest Facilities

edit

In 2014, Johnsonville had the most sow harvest capacity in the United States, with the facilities to harvest 3,400 pigs daily.[7]

Sponsorships

edit

In 2017, Johnsonville became the title sponsor for the American Cornhole League.[8] Explaining why it sponsors cornhole, the company's director over strategic growth said the game is played, "where people enjoy our products--in backyards during barbecues and tailgate parties."[9]

Also in 2016 Johnsonville began sponsoring BaconFest, a fundraising event in Naples, Florida, hosted by the Kiwanis Club of Pelican Bay. The one-day event draws 7,000 people.[10]

References

edit
  1. ^ a b "About Us". Johnsonville.
  2. ^ " Bratwurst brand claims bragging rights as nation's top sausage" archived copy Lubbock Avalanche-Journal, August 21, 2005. Retrieved November 27, 2012.
  3. ^ "Michael Stayer-Suprick Named CEO of Johnsonville Holdings". PerishableNews.com. 3 December 2019. Retrieved 12 August 2022.
  4. ^ "Products". Johnsonville.
  5. ^ Garner, Alex (20 June 2022). "Johnsonville broadens test-market launch of new sausage snacks, offers free samples at Brewers game". Sheboygan Press. Retrieved 21 October 2022.
  6. ^ Petrak, Lynn (16 October 2022). "Sausage and Ham Brands Innovate Pork Category". Progressive Grocer. Retrieved 21 October 2022.
  7. ^ Daily Livestock Report. vol. 12, no. 167 (August 28, 2014).
  8. ^ "Where Have I Been? Cornhole Championships?". Sports Marketing Perspective.
  9. ^ Radcliffe, JR (7 September 2022). "Cornhole is moving from casual backyard game to high-stakes leagues, and the perfect Wisconsin brand is helping it go prime time". Milwaukee Journal Sentinel. Retrieved 21 October 2022.
  10. ^ "Sponsorship's". Kiwanis Club of Pelican Bay.
edit