Draft:LIHO Tea

Submission declined on 19 December 2024 by Jamiebuba (talk).

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Declined by Jamiebuba 22 days ago. Last edited by Citation bot 13 days ago. Reviewer: Inform author.

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LiHO Tea is a Singaporean bubble tea chain, known for its focus on local tastes and unique product offerings. The brand, whose name means "How are you?" in Hokkien, has gained attention in Singapore's competitive bubble tea market by introducing beverages such as Cheese Tea and Durian-themed drinks.

History

LiHO Tea^[1] was established in 2017 by Royal T Group following the exit of the Gong Cha franchise from Singapore.^[2] The brand aimed to create a bubble tea concept inspired by local preferences. It quickly expanded across Singapore, opening outlets in shopping malls and other high-traffic locations.

Offerings

LiHO Tea offers a range of beverages catering to diverse tastes, including:

Cheese Tea: A sweet tea topped with a savory, frothy cheese layer.
Local Flavors: Beverages featuring ingredients such as durian, pandan, and gula melaka (palm sugar).
Classic Bubble Tea: Traditional milk teas with tapioca pearls.

The menu is periodically refreshed with limited-time promotions and seasonal flavors.

Expansion and Achievements

Since its launch, LiHO Tea has grown to operate over 84 outlets^[3] across Singapore and has expanded internationally to countries such as Malaysia and Indonesia. The brand has participated in collaborations with other companies to promote its offerings.

Reception and Impact

LiHO Tea's incorporation of local flavors has received mixed reviews. Its Cheese Tea, in particular, gained widespread attention, with some praising its novelty while others found the taste unconventional. Despite differing opinions, LiHO Tea remains a significant presence in Singapore's bubble tea market and has contributed to the popularity of bubble tea in the region.

External links

LiHO Tea Official Website

^[4]^[5]^[6]

References

[1] ttps://lihoteasg.com/

[2] "Goodbye Gong Cha, hello LiHo". 29 May 2017.

[3] "LIHO Outlets Near Me in Singapore | Contacts & Details 2025".

[4] ttps://www.straitstimes.com/lifestyle/food/liho-tea-launches-with-local-flavors

[5] ttps://www.todayonline.com/lifestyle/how-liho-became-key-bubble-tea-player

[6] ttps://www.channelnewsasia.com/news/singapore/bubble-tea-culture-in-singapore-a-local-evolution-14567890

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