ASP – America’s Swimming Pool Company is a franchised swimming pool service chain, specializing in swimming pool maintenance, repair, and renovation. Stewart Vernon founded the first ASP - America's Swimming Pool Company in 2001[1] in Macon, Georgia, where the franchise headquarters currently resides.[2]
 | |
| Company type | Private |
|---|---|
| Industry | Service |
| Founded | 2001 |
| Founder | Stewart Vernon |
| Headquarters | Macon, Georgia |
Number of locations | 82 (2015) |
| Products | Swimming Pool Maintenance, Repair, and Renovation Services |
| Website | www.asppoolco.com |
History
editStewart Vernon, founder & CEO of ASP – America’s Swimming Pool Company, opened his first swimming pool service company in Macon, GA in 2001. Through an apprenticeship with a local pool service expert who was preparing to retire, Vernon learned the industry inside and out.[3] He purchased service equipment and a truck, and began working as an owner/operator. By age 22, Vernon had successfully launched the first ASP.[4]
As his individual business grew, Vernon was presented with the concept of changing his business model into a franchise, offering the ability to expand the brand across the nation. After researching the franchise concept, Vernon founded ASP Franchising and began selling franchises in 2006.[3][5]
Growth
editOver the past 15 years, the company has grown to 82 locations serving 200 territories, in 20 states. As of 2015, each of the 82 franchises is individually owned and operated.[6]
Vernon began franchising the business in 2006,[3] detailed below is a total of the number of franchise owners that have joined the company over the years:
| Year | Total Franchise Owners |
|---|---|
| 2002 | 1 |
| 2006 | 4 |
| 2007 | 10 |
| 2008 | 20 |
| 2009 | 30 |
| 2010 | 40 |
| 2011 | 45 |
| 2012 | 50 |
| 2013 | 60 |
| 2014 | 71 |
| 2015 | 82 |
Awards and recognition
editSince the launch of the first franchises in 2006, ASP has received multiple awards and recognitions, including, but not limited to, the following:
- Top 100 Fastest Growing Franchise - #98, 2015 Entrepreneur Magazine[7]
- Top Home Based Franchise - 2014 Franchise 500, #53[7][8]
- Top Low Cost Franchise - 2014 Franchise 500, #37[7]
- Top Franchise Opportunity for 2015 - 2015 Franchise Business Review[9]
- Top Franchisee Satisfaction - 2015 Franchise Business Review Survey[10]
- International Franchise Association - Member in Good Standing[11]
- VetFran - Member in Good Standing[11]
- The Association of Pool & Spa Professionals - Member in Good Standing
References
edit- ^ Ansley, Erin. "Stewart Vernon & Stanley Steemer". Pool & Spa News. Pool & Spa News. Retrieved 28 July 2015.
- ^ Mills, Stephanie. "ASP Continues Expansion". Pool & Spa News. Pool & Spa News. Retrieved 28 July 2015.
- ^ a b c Webb, Scott. "Q&A With Stewart Vernon". AQUA Magazine. AQUA Magazine. Retrieved 28 July 2015.
- ^ Morris, Linda (August 6, 2007). "Pooling His Talents" (PDF). The Telegraph. No. August 6, 2007. Retrieved 28 July 2015.
- ^ "Management". Retrieved 2015-06-15.
- ^ "About". Retrieved 2015-06-15.
- ^ a b c "ASP - America's Swimming Pool Co. Franchise Information". Entrepreneur. Retrieved 28 July 2015.
- ^ "Franchiser Earns Honor". Pool & Spa News. Pool & Spa News. Retrieved 28 July 2015.
- ^ [1]Franchise Business Review
- ^ [2]Franchisee Satisfaction Award Winners, Franchise Business Review
- ^ a b "America's Swimming Pool Company". IFA International Franchising Association. Retrieved 28 July 2015.
External links
edit- ASP - America's Swimming Pool Company (Company Website)
- ASP Franchising, LLC (Corporate Website)
- ASP – America’s Swimming Pool Company Locations Page (Franchise Locations page)