Brand Manager - Monster Energy Green

Position Summary

At The Monster Energy Company, we believe our people are our #1 asset and we are proud of the culture we have built. Who dreams about landing a standard, boring 9 to 5 job? Not us. We dreamed about being pro athletes, musicians and living our best lives. We know it takes courage and a vision to make that dream a reality. At The Monster Energy Company, we not only walk the walk in all areas of business, but also in action sports, music, and living life on the edge. We like to do things differently, have a strong bias for action and don’t just settle. We are bold, risk takers who like to push the limits and have a strong passion to win.

The Brand Manager will work across the Monster Energy Green portfolio of products.

A shared passion for our brands and what we stand for is a plus!

Reporting to the Director of Brand Marketing, the key function of the Brand Manager (BM) is to spearhead Monster Energy marketing platforms and programs including consumer, customer and bottler facing activities. The BM will responsible for tracking and maintaining monthly performance reports and continuously monitoring marketing trends and keeping a close eye on competitors in the marketplace.

General

Essential Job Functions:

Brand Planning

• Support in the creation and development of the brand marketing plan – from strategy to analysis and detailed marketing support informed by data and insights.
  
  

Business Analytics

• Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability.
• Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance.
• Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
  
  

Bottler And Customer Engagement

• Brand Presentations - work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories.
• Generate compelling consumer marketing programs, to drive demand at retail.
  
  

Innovation And Product Launches

• Develop and execute integrated marketing plans and go-to-market strategies for new campaigns and product launches, collaborate cross-functionally with Sales Operations, Shopper, Digital, Creative, and industry partners to create compelling innovation stories.
• Champion the brand with compelling presentations with insightful detailed information.
  
  

Partnership Marketing

• Facilitate the execution of the Brand’s Pillars, Partnerships and Platforms.
• Assist the Brand’s Consumer engagement efforts surrounding marketing partnerships, events, and consumer centered programs.
• Project Management: Develop and manage project workflows as it pertains to brand marketing Initiative’s.
  
  

Digital / Social

• Assist with the management of digital campaigns / marketing pillars, social strategies, and content
  
  

Position Requirements

• Minimum 5 years relevant Brand Marketing work experience in beverage, CPG or lifestyle marketing required.
• Must have been with the same org for a minimum of two-years with a demonstrated successful track record as a Brand Manager.
• Bachelor’s degree in Marketing or related field preferred.
• Ability to travel 20% of the time.
• Strategic Thinker and full commitment for execution.
• Strong passion and responsibility to deliver results.
• Experience with lifestyle marketing, digital media, sponsorships, and event marketing.
• Passion for action sports, motorsports and/or strong cultural understanding is a plus.
• Familiarity with Project Management Software is a plus (Air table/Click up).
• Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook.
• Highly motivated self-starter with a strong sense of urgency.
• Strong organizational and communication skills.
  
  

Salary range USD 78,000.00 to USD 91,000.00