Social Media Specialist

Turtle Bay Exploration Park

Position Title: Social Media Specialist

Reports To: Director of Marketing

Department: Marketing

Status: Non-exempt

Summary

Under the direction of the Director of Marketing, the Social Media Specialist is primarily responsible for copywriting and editing written content, publishing content to social media, email campaigns, and website event pages, and performing other duties as assigned.

Essential Job Functions

• Writing, editing, and publishing content on social media with an accurate voice and choice of imagery that reflects the values, mission, and goals of our organization & partner businesses.
• Monitoring and responding to social media comments, messages, and reviews while maintaining a positive online reputation with our members and general public audiences.
• Composing, editing, and publishing email campaigns with attention to increasing open rates.
• Create, publish, and optimize website event pages and other website tasks as assigned.
• Continuously maintain and improve the organization’s online presence by capturing and analyzing the appropriate social data/metrics, insights, and best practices and then acting on the information.
  
  

Essential Skills

• Strong copywriting and editing skills with social media, email campaigns, and event pages.
• Able to demonstrate a strong sense of branding, voice, attention to detail, and organization skills.
• Working knowledge of Instagram, Facebook, LinkedIn, and other social media platforms.
• Adequate knowledge of web design, development, content publishing, and SEO.
• Positive attitude with a strong sense of customer service, multitasking, and responsibility.
• High proficiency with Google Drive, Google Docs, Facebook, Instagram, and Squarespace.
• Familiarity with Monday.com, Slack, LinkedIn, and Grammarly preferred.
• Familiarity with Mac OS and iOS preferred.
  
  

Experience And Education

• Minimum two years of working experience in Social Media Marketing
• Bachelor's degree in Marketing, Communications, or a related field preferred
  
  

Compensation: $24 - $27 per hour