At Weissman, located in vibrant St. Louis, Missouri, we've been the heartbeat of the dance community for 60 incredible years. As a privately held, medium-sized company, we're not just another manufacturer - we're the driving force behind the dance industry's most stunning costumes and dancewear. From digital sketch to delivered product, we handle every step in-house, infusing passion and expertise into every creation.
What drives us? Our extraordinary team! We've cultivated a talent base skilled in merchandising, marketing, design, and more, constantly investing in our people, products, and technology to stay ahead.
Why join us? Because here, you're not just an employee - you're a valued member of a passionate community dedicated to making dreams a reality. We're not just creating costumes and dancewear; we're empowering performances, sparking creativity, and celebrating the artistry of dance.
If you're ready to unleash your creativity, be part of something bigger, and make an impact in an exciting, dynamic industry, Weissman is the place for you. Come, let's dance towards a future where dreams take center stage.
JOB TITLE
Social Media Manager
LOCATION
St. Louis, Missouri (On-Site)
Job Summary
Are you a social media expert with a passion for engaging audiences and driving brand awareness? We're looking for a talented Social Media Manager to join our team. In this role, you'll be responsible for developing and managing a comprehensive social media strategy across all our brands and products. With 4-6 years of experience in social marketing, particularly in online or fashion retail, you'll have the opportunity to shape our brand voice and connect with our target audiences of dancers and dance teachers/studio owners.
As the Social Media Manager, you'll collaborate with our Integrated Marketing Manager and Creative team to develop creative briefs, manage content calendars, and oversee organic and paid content across platforms like Facebook, Instagram, TikTok, and more. You'll also play a key role in our Influencer Marketing program, managing relationships, developing campaign briefs, and analyzing performance metrics to ensure success. If you're creative, passionate about social media trends, and ready to make an impact, we want to hear from you! Join us and be part of a dynamic team where your ideas and expertise will drive our social media strategy forward.
Responsibilities
Develops and manages a comprehensive social media strategy that defines how social marketing techniques will be applied to increase engagement, awareness and traffic across all social platforms, brands and products
Develops a consistent brand voice that connects with our target audiences (dancers and dance teachers/studio owners) and facilitates their interaction with our content and brands
In partnership with the Integrated Marketing Manager and Creative, assists in developing creative briefs, communication workflows and manages social media creative requests
Manages the organic and paid content calendar and strategy for Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn
Collaborates with Creative, Studio and Freelancers to develop engaging social video content
Owns the Influencer Marketing program strategy, including acquiring and maintaining relationships, seeking and vetting new talent, distributing products, developing campaign briefs, collecting content and providing feedback
Manages the social marketing budget including paid advertising, promoted posts, influencer campaigns and products, platforms, third-party vendors and media resources
Manages all social platforms and tools such as Sprout Social, Olapic, Creator Deck, Soundstripe, Rakuten and Pixlee to help streamline and optimize workflow.
Analyzes key performance indicators and implements enterprise-level measurement, analytics and reporting methods to gauge success
Manage the Social Media Coordinator on all social marketing related responsibilities, share feedback and approvals on all tasks and communicate daily to ensure timelines and expectations are being met
Manages special content-related projects for Weissman and Dancewear Solutions such as brand personality content, video trends, photographer tests, etc.
Follows organization-wide social media management standards, policies and rules for social media
Qualifications
QUALIFICATIONS
Education Qualifications
Bachelor's Degree in Marketing, Communications, eCommerce or related field
Experience Qualifications
4-6 years in Social Marketing, preferably with an online or fashion retailer
Skills And Abilities
7 years of competitive dance background
Genuine passion and interest for social media and social trends
Demonstrates creativity and sparkling with conceptual ideas that will engage social audiences
WHAT DO WE OFFER?
Joining Weissman isn't just about a job; it's about embracing a comprehensive benefits package designed to support your life inside and outside of work. From a fantastic PTO plan, paid holidays, and flexible scheduling to weekly pay and parental/adoption leave, we prioritize your well-being and work-life balance. Our commitment extends to your future, with a 401(k) matching program, tuition reimbursement, and continuous learning opportunities.
You'll also have access to top-tier individual and family insurance packages, medical and dependent care FSAs, and minimal copays for primary care and specialist visits. Vision and dental plans, company-funded HRA, and comprehensive disability and life insurance packages underscore our dedication to your health and security. We believe in supporting you holistically, offering an Employee Assistance Program, voluntary life insurance, and a range of monthly company-sponsored events.
At Weissman, your workplace isn't just friendly and attractive—it's a community where your well-being matters. Join us and thrive in an environment where your success and happiness are paramount.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Apparel and Fashion
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