Integrated Marketing Lead

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

We are looking for a strong experienced marketer that can set our Integrated Marketing Strategies from Design to Execution in our key international markets. This is a senior position that will coordinate our 360 marketing efforts for product launches, always on demand generation and brand campaigns. The individual will be an agile leader proficient in comms strategy design as well bringing such plans to life through hands on coordination of Bose multifunctional marketing teams.

Key Responsibilities

01| Activation Planning

• Lead the strategic response to Campaign & Launch master briefs, working with activation leaders to translate briefs into executional plans.
• Support development of our portfolio strategy and execution including identification of key seasonal moments where Bose should activate portfolio or brand wise.
• Define the core messaging and lead its translation in consumer facing creative through detailed brief for internal & external partners.
• Define through data the Job To Be Done in each market and own the briefing process that will advise our by market GTM that will encompass Media, PR, Influencers, Partnerships, Social, CRM, eComm, Shopper and Channel Marketing.
  
  

02| Comms Integration

• From briefing to in market delivery, own the integrated planning with all involved multifunctional teams.
• Ensure the right functional / channel objectives and KPI are properly identified.
• Ensure that the strategies and tactics are fit to deliver against set objectives.
• Coordinate the functional/channel plans to ensure they holistically ladder up to the master brief objectives.
• Accountable together with the assigned Program Managers of the timely, accurate and on strategy delivery of all activations, assets and all plans deliverables.
  
  

03| Performance Management

• Lead the identification of the most appropriate KPIs underlying the Marketing objectives
• Ensure appropriate measurement plans are in place and be a core lead in the process that will drive the marketing teams to operate consistently against them.
• Monitor closely performance in each market, understand dynamics at 360 and assess if the right actions are in place to optimize performance.
• Leverage insights and data to provide directions to the multifunctional teams in order to ensure our delivery is on strategy and on target.
• Ensure that our marketing delivery is tightly connected to the business priorities and that clear correlation between marketing and financial performance is consistently measurable and acted upon.
  
  

Functional/technical Proficiencies

• 5 years of proven experience in a similar marketing role
• Strategy development – experience defining, planning and shaping strategies and initiatives.
• Able to translate direction/strategy into cohesive and telling story.
• Ability to set direction, build recommendations and drive them through the organization.
• Ability to work with highly sophisticated projects and in a distributed team set-up.
  
  

Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

If you believe you need a reasonable accommodation, please send a note to [email protected]