If you are excited about driving 10X growth for India’s only true (and profitable 😀) e-commerce platform, then this might be the role for you.
As part of the Meesho growth team, we drive end-to-end growth for Meesho: Awareness > Acquisition > Activation > Engagement > Retention > Resurrection. We are also the custodians of channelizing user intent in the most optimal way, which includes Managing Meesho app Homepage, building Deal constructs; and also increasing repeat preference for Meesho through Sale events and Loyalty programs.
Creative Team Is The Engine Powering Each Of The Above Workstreams. We Have a Diverse Mix Of Designers, Video Ninjas, Storytellers, Content Creators Who Work Along With Their Business Counterparts To Build Impactful Creatives And Deliver Business Results. Key Pods
Performance Marketing - Meta, Google, Play Store, etc.
CRM - Push notifications, Whatsapp, etc.
Branding - Sale campaigns, Surgical unlocks, Brand Identity, etc. Social Media - Instagram, YouTube, etc.
Homepage (App, Web) & Merchandizing
Strategic projects, e.g. grocery, AI
About The Role
As the Creative Head, you will be the custodian of every single creative asset that Meesho creates on-app and off-app. You will provide strategic direction and build a rockstar team to make us the most impactful creative team in the world.
What You Will Do
Establish creative excellence for Meesho - best-in-class in India, and then the world
Think 10X, Think long term - translate Meesho mission to creative vision for the team. Take bold, 10X bets for long term success
Problem first mindset - build creative led solutions for business problems, in discussion with business, product, design counterparts
Grow & Hire exceptional talent - ensure we have the most impactful creative talent in the country by mentoring current good performers and taking tough calls on low performing talent
What You Will Need
8 years of experience in Creative field; preferably 1 year as Creative Head; even better if you have managed on-app, CRM creatives
People management skills and ability to collaborate with multiple stakeholders
Resonance with our mission - truly driven by what we do, why we do and the hunger and ambition for 100X growth
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Design, Art/Creative, and Information Technology
Industries
Technology, Information and Internet
Referrals increase your chances of interviewing at Meesho by 2x