Marketing Specialist

Company Overview: Join Advisors Resource Company, a trusted leader in providing innovative solutions for the life insurance industry. We specialize in empowering advisors with cutting-edge resources and support to enhance client relationships and business success.

Responsibilities:

Weekly Marketing Emails:

• Create and deploy compelling weekly marketing emails, showcasing our latest life insurance products, strategies, and services.
• Develop effective Call-To-Actions (CTAs) to drive form submissions and engagement.

Webinars:

• Organize webinars on pertinent topics related to life insurance and financial strategies.
• Prepare engaging PowerPoint presentations for each webinar, ensuring informative content delivery.
• Manage webinar logistics using Zoom Webinars, sync with our website landing page, and promote through email and LinkedIn.

Website Management:

• Maintain and optimize our GoDaddy/WordPress website to reflect current offerings and industry trends.
• Utilize WordPress plugins such as Knowledge Base, Ninja Forms, Ultimate Member, WP Mail, User tracking, and Yoast for enhanced functionality.
• Curate and upload informative videos and articles to our Knowledge Base, enriching client and advisor resources.

Contact Management:

• Efficiently manage contact databases across platforms including MailChimp, Phone Burner, AccuPoint, and Smart Office to ensure data integrity and effective communication strategies.
• Facilitate agent onboarding processes by preparing and shipping comprehensive onboarding kits, maintaining consistency with ARC branding standards.
• Create effective fliers and marketing materials based on advisors needs

Quarterly Luncheons:

• Coordinate logistics for quarterly luncheons, including venue selection, invitation distribution, and presentation material preparation.
• Support marketing and one-on-one meetings with tailored content and physical collateral creation.

Web Applications Management:

• Administer and optimize various web applications integral to our marketing operations, ensuring seamless functionality and user experience.

Requirements:

• Proven experience in digital marketing, email campaigns, and webinar coordination within the financial services or insurance industry.
• Expertise with MailChimp, Zoom, and WordPress, including proficiency in managing WordPress plugins.
• Strong project management skills with meticulous attention to detail.
• Excellent written and verbal communication abilities, capable of crafting engaging content and fostering professional relationships.
• Self-motivated team player with a proactive approach to problem-solving and achieving organizational goals.

Preferred Qualifications:

• Familiarity with GoDaddy/WordPress website management and SEO best practices.
• Knowledge of marketing automation tools and CRM systems to streamline processes and enhance productivity.