We are the leading national manufacturer and distributor of consumable and maintenance products for the automotive aftermarket. The company was formed through the strategic combination of Highline Aftermarket and Warren Distribution in 2020. With 20 manufacturing and distribution locations and nearly 1,800 employees, Highline Warren carries over 26,000 products for its more than 14,000 customers across North America.
As we drive towards our ambitious growth trajectory, we recognize that people are our most important asset. We are attracting strong talent that is committed to the growth of our business and the culture we are creating.
We are looking for a savvy Digital Marketing Manager to join our growing marketing organization. This person will have the opportunity to develop and execute comprehensive marketing campaigns to drive brand awareness, customer acquisition and revenue growth. The ideal candidate is excited by a fast-paced, growth focused environment and is interested in bringing their unique capabilities to make a real contribution in taking our marketing efforts to the next level.
KEY RESPONSIBILTIES
Lead planning and execution of comprehensive marketing campaigns across retail, organic, paid search (SEO and SEM), paid advertising (PPC and PPL) email, social media, partnerships and other relevant channels to generate leads, drive revenue and increase market share.
Collaborate with designers and external agencies to create and execute content strategy to drive leads and conversion, including but not limited to blog posts, whitepapers, case studies, videos and diagnostic tools.
Optimize content and structure for search engine visibility (SEO) to improve organic rankings and drive inbound traffic.
Be an expert in our content management system (Salesforce Digital Experience Cloud) and provide daily operational support.
Work closely with internal stakeholders to ensure proper messaging, timing, and execution of multi-channel campaigns
Ensure a seamless handoff of leads and support sales enablement efforts.
Provide detailed analysis and measurement of campaign results for product specific, brand, and seasonal marketing campaigns. Use those insights to refine timelines, creative and deployment channels to continuously optimize future campaigns.
Stay informed about industry trends and competitive activity, applying this knowledge to campaign strategies and future activations.
Required Knowledge, Skills, And Abilities
An individual qualified for this job must be able to:
Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously
Proficiency in content management systems, marketing automation tools and analytics platforms
Ability to analyze data, draw insights and make data-driven decisions
Knowledge of digital marketing trends, SEO, email marketing & social media best practices
Experience with Account Based Marketing and relevant software
Excellent communication and interpersonal skills
Creative mindset with the ability to think outside the box
Strong analytical and problem-solving abilities
Minimum Experience, Education, And Certifications
An individual qualified for this job must have and maintain the following qualifications:
Bachelor's degree in marketing, business, or a related field (Master's degree preferred)
Proven experience (5 years) in integrated marketing, campaign management, or a related role, with a track record of successful marketing strategies and campaigns
Experience with Klaviyo or similar email marketing software a plus
Experience with the Salesforce platform across their Digital Experience Cloud, Commerce Cloud, Service Cloud, Order Management, CRM/Sales Cloud) a plus
Certified in Google AdWords
Experience in the Automotive Aftermarket industry marketing is a plus
LOCATION: Charlotte (preferred), Memphis or Omaha
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Motor Vehicle Manufacturing
Referrals increase your chances of interviewing at Highline Warren by 2x