Senior Product Marketing Manager

The position will manage all aspects of outbound product marketing — from understanding the market landscape to identifying target markets to developing sales tools to designing demand generation strategies.

Location: United States (Home Office)

Responsibilities

• Develop product messaging and positioning that differentiates our products within the market; this includes understanding our customers, our competition, and a deep understanding of our products and ecosystem
• Lead market analyst briefings and analyst report strategy
• Develop presentations/slideware to illustrate the benefits of new products/features that target both business and technical buyers.
• Speak/present at relevant industry events
• Create and collaborate on various types of marketing content, including web copy, datasheets, blogs, press releases, white papers, video scripts, and customer case studies
• Track and report on product marketing activity via various success measures, including product adoption metrics, digital marketing analytical tools, and more
  
  

Requirements

• Minimum 3 years of product marketing experience in a software company
• Experience taking technical concepts and turning them into effective messaging and positioning
• Experience with analyst relations
• BA/BS in business, marketing, or a technical field; MBA desired
• Impeccable written English and verbal communication skills
• High creativity, attention to detail, and strong organizational and project management skills
  
  

The Company: Mend.io offers an enterprise suite of application security tools designed to help organizations build and manage a mature, proactive AppSec program. Mend.io supports both developers and security teams by giving each team different, but complementary, tools to work with—enabling them to stop chasing vulnerabilities and start proactively managing application risk.

Our Culture Is Open, Inclusive, And Engaging, And We Work Hard To Foster a Company Where Everyone Feels Valued. Mend Is a Company That Lives By Its Values

• We are passionate about excellence
• We see the world from the customer’s perspective
• We are better together
  
  

The Benefits: Mend.io lives out its employee-centric culture by providing comprehensive benefits to its employees:

• Competitive compensation
• Affordable Health Insurances (8 plans to choose from), Dental and Vision
• Flexible and Generous PTO
• 401k with company match
• Equity
• Paid Parental Leave
• Monthly Work from Home Allowance
• One Time Home Office Set-up Stipend for Remote Roles
• Monthly team social events (locally and virtually)
• Collaborative and innovative environment
• Leadership that supports and encourages professional growth and development
  
  

Mend.io’s EEO Statement

Mend.io is an equal opportunity employer committed to encouraging and celebrating its diverse and inclusive workforce. We welcome all without regard to age, race, color, religion, gender identity and expression, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, citizenship, national origin, disability, military status, veteran status, political affiliation, or any other protected characteristics. All aspects of employment including hiring, training, advancement, and discipline will be solely based on merit and qualifications related to professional competence. Mend.io operates on a principle of mutual respect and acceptance, and every employee must follow Mend.io’s anti-harassment and anti-discrimination company policies.

Mend.io’s Diversity Commitment

At Mend.io, we believe bringing together diversity of experience and background creates a better place to work, a better product, and more opportunities to innovate. Mend.io is committed to doing its part to mend the equity gap, fostering a safe, inclusive environment to inspire and support employees to be their authentic selves and provide development opportunities for all.