Senior Manager, Brand - Reebok

Who We Are

Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

The Senior Manager, Brand - Reebok will drive brand performance by owning, in collaboration with key internal partners, the vision, position, and architecture of the Reebok brand so licensees are clear in bringing it to life in their areas of functional expertise. The Senior Brand Manager will maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to Reebok. The Senior Manager, Brand - Reebok will also manage and coordinate brand activity across the various functions including business development, marketing, and other functions as needed.

What You’ll Be Working On

• Provide design/merchandising direction to Reebok partners with a focus on apparel and soft goods.
• Collaborate with Creative Direction to execute seasonal direction and provide concise guidance for licensed categories.
• Work with partners and Brand Management team to review and approve product and packaging designs in a timely manner to ensure brand consistency and go-to-market readiness
• Collaborate between differentiated product categories to achieve a shared vision regarding product ideas, designs, fabrications and quality requirements, specifically related to channels of distribution, and maximizing the brand aesthetic
• Own the day-to-day management of a subset of Reebok licensees. Assure compliance with all contractual obligations, align partners to global brand strategies, and meet or exceed revenue plan commitments.
• Partner closely with each licensee to understand respective business models and product development cycles to drive retail profitability.
• Gauge new opportunities to drive volume across all channels of distribution
• Work in tandem with Leadership, Business Development, and licensees to map out product and category strategies for licensees to sustain and grow the brand globally
  
  

Must Haves:

• 2-4 years of experience in Apparel Merchandising, Marketing, or Brand Management
• Technical expertise with soft goods
• Ability to understand and explain the Brand’s needs
• Strong communication, presentation, and organizational skills
• Must be a strategic thinker with a flexible mindset and a bias for action
• Ability to multi-task and prioritize in a fast-paced environment
• A background with forecasting, budgeting, and tracking revenue data is a plus
• Bachelor’s degree in a relevant field or commensurate work experience
  
  

Primary Location Salary Range: $90,000 - $100,000

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]

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