Media Planner/Campaign Manager

*This position will be hybrid and can be seated in the following locations:

Hoboken, NJ

San Bruno, CA

Bentonville, AR

At Sam’s Club, we are member obsessed. We look to add value to the Sam’s Club membership, and we partner with suppliers to bring unique and exciting values to our members. Sam’s Club Media Group (MAP) is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.

This is a unique opportunity to join a fast growing, highly visible team within Sam’s Club. We believe all digital advertising can be targeted and accountable – and we have Sam’s Club first party membership sales data to prove it. MAP wins when suppliers invest in digital media to drive growth; Sam’s and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to fueling Sam’s overall growth strategy.

As a Media Planner, you will use your 2 years of experience in digital campaign serve as a strategic partner and thought leader to help build digital advertising strategies across MAP entire product portfolio (owned & operated, programmatic, social, search, etc.). You will be responsible for development of comprehensive cross-channel media plans. This position is both strategic and tactical in scope, requiring the media planner to understand the brands marketing goals at a high level and diagnosing the tactical needs and steps to deliver on the overall campaign objective.

The ideal candidate will have prior experience planning & executing both traditional and digital campaigns, possess strong analytical and both written and verbal communication skills, able to utilize consumer insights, data, platform performance, and key retail media trends to inform the development of integrated omni-channel plans.

*Note - this is a hands-on, technical position. Much of our reporting and processes are very manual and require proven programmatic experience and understanding of media math. While you will function primarily as a Media Planner, you will also be expected to execute campaigns, as needed. Prior campaign management experience is REQUIRED, executing and optimizing campaigns on a daily basis.

Responsibilities

• Drive the development of media campaign recommendations by providing strategic insight into the best channels and targeting strategies to support campaign KPIs based on sound strategies and research
• Cross check plans and all supporting documents (spec sheets, IOs, ratecards, etc.)
• Formulate, write, and present campaign/media recommendations
• Maintain an understanding of client business goals and marketing objectives and translate them into digital objectives/strategies
• Partner with Sales team to advise on channel/audience strategy and investment allocation across all digital channels
• Review, provide input, and act on campaign results and analytics, demonstrating the effectiveness of the media optimization, and articulating insights based on analytic data
• Manage internal and external relationships, while planning media campaigns across multiple channels
• Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
• Demonstrate diligence, attention to detail and adherence to MAP’s best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
• Create and improve internal processes, resources and toolkits

Qualifications

• Bachelor’s degree and 2 years working in a digital advertising capacity, with a focus on online media – including media properties, online advertising, paid search, paid social, ad-serving, programmatic buying, and media integration
• Prior hands-on campaign management experience
• High comfort level working with Excel such as creating pivot tables, analyzing data/numbers, media performance
• Excellent communication and writing skills
• Knowledge of inventory forecasting, digital specs /formats, and mediamath (i.e. CPM, CPV, CTR, CPC, ROAS, etc.) and media concepts such as: viewability, IVT, brand safety, etc.
• Strong project management skills
• Client facing experience with the ability to identify risks and effectively manage through issues
• Strong analytical thinking and mathematical skills for media optimization and media driving sales conversions
• Capability to work proactively under pressure and handling multiple ad hoc requests
• Ability to advise partners on best practices and areas of opportunity
• Excited by a fast-paced and rapidly changing environment