Marketing and Sales Director

At Cedar Grove Assisted Living of Parkersburg, West Virginia each team member serves a pivotal role in providing enriched lifestyles that are enhanced by the values of love, compassion, and dignity. By embracing these values, we aim to create an innovative and inclusive culture that positively impacts each resident and employee.

Competitive base salary and excellent monthly/quarterly bonuses and commission structure in place!!

Responsibilities:

• Leads the Community Assisted Living marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals to maximize referral sources and opportunities for collaboration
• Participates in the pre-screening and move-in process, facilitating a seamless transition for residents and their families
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Requirements:

• High school diploma or GED required
• 3 years previous sales, marketing, or community outreach required
• Assisted Living experience preferred
• Exceptional communication and interpersonal skills
• Ability to analyze market trends and make data-driven decisions

Benefits:

• Unlimited growth opportunities
• Medical, dental, and vision benefit packages available
• Work-life balance | Paid Time Off
• EAP & Maven family planning program
• 401(k) employer match biweekly
• Self-service payroll
• Daily pay

Gardant Management Solutions proudly oversees the operations of this Community. Based in Bourbonnais, IL, Gardant manages a remarkable portfolio of 80 senior living, assisted living, and memory care communities across five states. With over two decades of industry expertise, we have consistently pursued innovative approaches, guided by our unwavering commitment to the core values of love, compassion, and dignity. We Lead the Way in providing affordable assisted living services, while ensuring exceptional resident lifestyles and unparalleled care experiences. Gardant Management Solutions is dedicated to intentionally co-creating a culture of belonging and equity