Director, Demand Generation

We are seeking a Director, Demand Gen who craves end-to-end ownership of demand generation strategy, loves to build, and thrives in a player-coach role. In this role you will manage a team of experts owning our website, SEO, PPC, and ABM programs and you will be tasked to build and execute our demand generation strategies reporting to the CMO.

Location: United States (Home Office)

Responsibilities

• Manage, mentor and lead a team of professionals to success and growth
• Develop and implement a data-driven demand gen strategy aligned with business goals, building scalable marketing programs.
• Identify and exploit new growth opportunities.
• Drive measurable performance improvements in paid ads, organic traffic, website conversion, and ABM programs.
• Champion a data-driven culture by establishing KPIs, leveraging analytics to optimize programs, and recommending improvements.
• Balance resource allocation with program effectiveness.
  
  

Requirements

• Proven track record leading demand generation teams at a tech company
• Analytical mindset with the a knack for data-driven decisions making
• Strategic thinking, prioritization, and multitasking experience
• Feedback as a way of life
• Strong knowledge of SEO/PPC strategies
• Experience working with a developer or security audience
  
  

The Company: Mend.io offers an enterprise suite of application security tools designed to help organizations build and manage a mature, proactive AppSec program. Mend.io supports both developers and security teams by giving each team different, but complementary, tools to work with—enabling them to stop chasing vulnerabilities and start proactively managing application risk.

Our Culture Is Open, Inclusive, And Engaging, And We Work Hard To Foster a Company Where Everyone Feels Valued. Mend Is a Company That Lives By Its Values

• We are passionate about excellence
• We see the world from the customer’s perspective
• We are better together
  
  

The Benefits: Mend.io lives out its employee-centric culture by providing comprehensive benefits to its employees:

• Competitive compensation
• Affordable Health Insurances (8 plans to choose from), Dental and Vision
• Flexible and Generous PTO
• 401k with company match
• Equity
• Paid Parental Leave
• Monthly Work from Home Allowance
• One Time Home Office Set-up Stipend for Remote Roles
• Monthly team social events (locally and virtually)
• Collaborative and innovative environment
• Leadership that supports and encourages professional growth and development
  
  

Mend.io’s EEO Statement

Mend.io is an equal opportunity employer committed to encouraging and celebrating its diverse and inclusive workforce. We welcome all without regard to age, race, color, religion, gender identity and expression, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, citizenship, national origin, disability, military status, veteran status, political affiliation, or any other protected characteristics. All aspects of employment including hiring, training, advancement, and discipline will be solely based on merit and qualifications related to professional competence. Mend.io operates on a principle of mutual respect and acceptance, and every employee must follow Mend.io’s anti-harassment and anti-discrimination company policies.

Mend.io’s Diversity Commitment

At Mend.io, we believe bringing together diversity of experience and background creates a better place to work, a better product, and more opportunities to innovate. Mend.io is committed to doing its part to mend the equity gap, fostering a safe, inclusive environment to inspire and support employees to be their authentic selves and provide development opportunities for all.