Content Syndication Program Manager

Crawford Group (www.crawfordgroup.com) is looking for a Content Syndication Program Manager to join our clients team. The highly skilled Marketing Manager will lead and execute contact acquisition campaigns. The ideal candidate will have a strong background in digital marketing, with a specific focus on the strategy and execution of campaigns aimed at acquiring new contacts and generating high-quality leads.

This role, while an individual contributor, requires a strong leader capable of developing and maintaining strong working relationships. The candidate will orchestrate a cross-functional team across various internal departments and external partners. This opportunity demands a blend of strategic insight and meticulous planning, as well as a passion for hands-on implementation. You will be responsible for the day-to-day coordination and program management of contact acquisition campaigns. If you have the expertise and experience to drive successful campaigns and thrive in a collaborative environment, we encourage you to apply.

About Crawford Group.

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.

Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.

Responsibilities:

• Manage paid media vendors, conducting ongoing tests and experiments to improve campaign performance
• Work collaboratively with MOps, strategy, and content teams to implement impactful, cohesive content syndication campaign programs on time and within budget
• Track, analyze, and report regularly on campaign performance, surfacing data-driven insights to improve efficiency, identify areas of opportunity, and define strategies focused on the largest potential impact and OKR’s
• Contribute to artifacts including playbooks, briefs, and campaign and performance readout presentations
• Provide inputs to analytics and business operations for quarterly planning and forecasting
• Manage statement of work creation and quarterly budget tracking
• Coordinate with internal and external paid media partners to traffic, implement, and report on programs

Qualifications:

• BA/BS preferred OR 5 years B2B marketing experience, with a focus on tech or SaaS
• Proven success managing external agencies and paid media vendors for high visibility contact acquisition campaigns
• Skilled at coordinating cross-functional teams to deliver projects within budget and on schedule
• Effective relationship builder who leads by influence and with a positive attitude
• Analytical thinker who uses data to inform decisions
• Demonstrated ability to thrive in a dynamic, matrixed environment
• Proficiency in Excel and Salesforce

Location: Remote

Duration: Consulting

Rate: $2400 - $2800/week W-2 consultant of Crawford Group; benefits available if eligible (Our hourly ranges are determined based on skills, experience and location)

Committed to Diversity.

We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.