Brand Strategist

Job brief

We are looking for a Brand Strategist to help us grow our client reputation in the market and appeal to a larger audience.

Brand Strategist responsibilities include creating brand pitch presentation, analysing consumer insights, crafting plans for our creative team and developing guidelines. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

Ultimately, you will ensure our clients brand message and tone are consistent across all online and offline channels.

Responsibilities

• Create PPT & brand plan for pitching new brand in India or International
• Craft differentiation strategy
• Create guidelines that define brand's voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects they’ll be working on (for example eBooks, email campaigns and advertising banners)
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop social media strategy for brands
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges
• What You Will Need
• Minimum 3 years of working experience as a Brand Manager or strategist
• Background of FMCG, D2C or Tech Brands
• MBA is preferred
• Track record of campaigns that were loved by users and drove business results
• Seniority level
• Mid-Senior level
  
  

Employment type

• Full-time
  
  

Job function

• Creative & Marketing Team
  
  

Industries

• Technology, Information and Internet