Sr. Brand Manager, Innovation – Taco Bell Retail

Job Description

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.

• Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.
  
  
  

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Sr. Brand Manager, Innovation – Taco Bell Retail at a glance...

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Sr. Brand Manager (Sr. BM), you will be at the center for some of the biggest decisions we make.

Sr. Brand Managers are leaders in our brands and businesses You unearth opportunity to drive impact and turn ideas into actions. Your responsibilities will span across innovation strategy and end to end innovation pipeline development. This position is best suited for someone who is highly curious about consumers and their needs & desires, comfortable dealing with ambiguity, has a bias for action, and excellent cross functional collaboration skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.

The Sr. Brand Manager role will lead innovation for Taco Bell and our seed brands as part of the ‘Taste Elevation’ team. You will be responsible for partnering cross functionally to ideate new ways to address consumer problems and grow the brand. You will be responsible for thinking differently to get to new, highly incremental ideas and inspiring others to do the same.

What's on the menu?

• Build 3-year innovation strategy & pipelines that will support delivery of brand strategy and drive long-term growth for the business.
• Coach and develop a team of two direct reports.
• Partner closely with the Insights team to develop a deep understanding of the consumer and use consumer and competitive insights to drive white space identification and relevant innovation concepts.
• Develop business cases across the lenses of consumer & customer desirability, technical feasibility, and P&L viability to ensure we are prioritizing a portfolio of fewer, bigger, better innovations.
• Collaborate with the cross-functional team (R&D, Insights, Finance, Operations, Sales) to develop and commercialize the innovation pipeline. This includes developing consumer value proposition, product formulation, packaging structure & graphics, pricing and retailer sell stories.
• Build and champion an innovation culture across the Taste Elevation team, bringing the outside in, challenging the status quo, and driving continuous improvement in how we innovate.
• Manage the stage gate process for your innovations to ensure key questions are being answered and decisions being made at critical points in the innovation life cycle.
• Champion bold and breakthrough ideas with the senior leaders of Taste Elevation platform.
  
  
  

Recipe for Success - apply now if this sounds like you!

• Creative innovators with the courage to stand up for ideas and are passionate about the power of innovation to impact the growth of the business.
• A natural knack to put the consumer first and curiosity to understand their pain & pleasure points.
• Proven track record of launching successful innovations and driving business results.
• Operates with agility with solid problem solving and simplification skills
• Strong communication, influence and relationship building skills in a cross-functional team environment.
• Models resiliency in a dynamic, fast paced work environment that requires flexibility to manage multiple simultaneous projects
• 7 years of proven experience in marketing with an emphasis in innovation
• Experience in design thinking a plus.
  
  
  

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Office Collaboration & Hybrid Work Environment

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected].

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected] .