Digital Marketing Manager

Noble's Performance Marketing team executes complex cross-channel digital marketing campaigns for Noble clients. We integrate strategies, tools, and tactics from multiple areas to achieve solid and measurable results. Performance Marketing evaluates client goals, develops data-informed digital marketing strategies that drive the right results, prioritizes actions based on expected impact versus effort, and effectively manages the quality of work to ensure we exceed client expectations. We also collaborate with our internal teammates to monitor campaign performance and recommend for enhancements.

Ideal candidates have bring strong technical knowledge and practical hands-on experience with proven success across multiple service lines (aka, SEO, Paid Search, Paid Media, CRO, Display, Analytics, CRM/Email, Social/Content, etc.) to ensure a cohesive and integrated digital marketing approach for our clients. The ability to uncover and understand client goals will serve as a foundation of success, leveraging strong business acumen and communication skills to align client expectations with team actions. You must have a proven track record of prioritizing activities based on expected impact vs effort and simultaneously ensure the quality of work produced by the team to ensure client satisfaction.

Approachability, a high level of business acumen, a spirit for collaboration, and strong presentation skills are required. Noble Studios' US offices are located in Reno and Las Vegas, Nevada – both locations are currently hybrid work environments.

Primary Responsibilities

• Participate in developing strategic plans and managing digital marketing campaigns that drive measurable results for clients utilizing a combination of SEO, Paid Search, Display, Paid Media, Social / Content Marketing, CRO, Analytics, CRM / Email, etc.
• Work directly with clients and other Noble team members to clearly identify and understand client goals and business objectives to contribute to marketing plan creation.
• Collaborate with the digital marketing team to monitor campaign performances, provide recommendations for work prioritization based on impact/effort, and supply actionable optimization guidance.
• For accounts with paid advertising budgets, manage defined budgets and monitor spend, pace, and performance forecasting.
• Ensure client deliverables created by the digital marketing team are of high quality, impactful and in-line with Noble’s best practices and methodologies.
• Gather data and industry research as needed to support team members in developing digital marketing strategies.
• Provide support on additional team initiatives which may include documentation of methodology, planning for presentations, organizing events, etc.
  
  

Requirements

• Bachelor’s degree in marketing, business administration, journalism or similarly related field, or equivalent knowledge and experience
• 3 years' direct experience in performing more than one performance marketing service line, preferably in an agency environment
• 2 years' experience working in Google Analytics, Google Tag Manager, Google Search Console, and SEO Tools & Platforms such as SEMrush, Screaming Frog, BrightEdge, Conductor, etc.
• Certified in Google Ads and Bing Ads
• Working knowledge of SEM, social media, display advertising, mobile marketing platforms, email marketing, and conversion rate optimization and well-versed in SEO and Analytics
• Working knowledge of the web development process and fundamentals of digital marketing and how to integrate SEO to support them
• Basic HTML and CSS competency, and the ability to specify technical changes to technical and creative development teams
• A close eye for details
• Ability to forecast and manage client spend and stay within approved client budget
• Ability to handle multiple projects at once and perform under tight deadlines
• Excellent analytical, research, written and verbal communication skills
• Advanced user experience with Google Docs, Sheets, and Slides, Microsoft Excel, Word, Outlook and PowerPoint
• Ideally, knowledge of web technologies such as HTML & JavaScript, and experience with CMS platform(s)
• Ability to occasionally travel
  
  

What’s in It for You

• The chance to work on some of the most innovative clients in the world (Travel Nevada, Visit Lake Tahoe, Yodlee and others) at an award-winning, industry-leading creative digital performance agency.
• Dream big while staying local. Nevada clients, especially those in the travel and tourism industry, get the same creative expertise and innovation (because we love our home turf).
• An exceptional benefits package, plus a workplace emphasis on ongoing learning and growth: guest speakers and workshops, in-depth roundtable discussions, and of course, the opportunity to learn from some of the smartest and coolest coworkers around.
• A see-it-to-believe-it time-off policy: two companywide paid weeks off every year (one week in July and another in December) when Noble closes its offices, plus 10 days of personal PTO and all paid company-observed holidays.
• The ability to work remotely or from home ideally in our home state of Nevada, but we may also consider candidates in states where we are registered as an employer (California, Florida, Michigan & Virginia).
  
  

If You’re Chosen

• You must pass Noble’s background and reference checks, as well as provide documentation of your legal right to work in the U.S. without sponsorship.
• You must be willing/able to travel to client and other locations, as needed.
• You must be able to work full-time during Noble’s core business hours of 8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday.
• You must be willing and able to be on-site in our Reno office at least twice annually.
  
  

About Noble Studios

Noble Studios is a Nevada-grown creative digital performance marketing agency with offices in Reno, Las Vegas and Bristol, U.K., specializing in brand strategy, digital marketing strategies, web development, SEO, paid digital media, creative and content development and social media. Since 2003, the company has completed work for international brands such as Google, Disney, Travel Nevada, Tahiti Tourisme, Yosemite Mariposa County, Autodesk, Adobe, Genome Medical, Medcor and more. Noble has been honored to be recognized as one of Ad Age's “Best Places to Work 2024” and by Inc. as a “Best in Business – Advertising.” Noble Studios is an approved Google Partner and HubSpot Solutions Partner.