Website Manager

Responsibilities:

• Planning, managing, monitoring, and upgrading the organization's website front-end experience in alignment with Current’s business and brand strategies
• Create, maintain, and enhance customer journeys for Current’s identified personas. Facilitate the achievement of customer experience KPIs using insights from quantitative and qualitative behavioral data
• Manage customer experience across Current’s sites and propose improvements, coordinating closely with our SEO and Content Manager to understand on-site activity and various marketing stakeholders to understand customer need
• Coordinate marketing web development and content update requests with supporting IT resources, managing and providing content collected from a variety of Marketing contributors
• Collaborate with Current’s Brand Manager to ensure that the website aligns with brand strategy and meets the organization’s standards.
• Regular update and maintenance of on-site content, coordinating with a variety of stakeholders
• Coordinating with Current’s Digital Tools Team to conducting content audits, eliminating redundant and/or duplicate information.
• Ensuring website quality and efficiency by conducting regular test plans.
• Continually working to Improve the user experience of the website.
• Coordinate with the Brand & Planning and Product Marketing teams to develop strategies which align to campaign and communications activities
• Keeping up-to-date with industry best practices and monitoring competitor websites.
• Plan & coordinate the creation and implementation of digital tools and templates

Requirements

• :Bachelor’s degree in digital marketing, web development or related field
• .Proven experience (5 years) managing and maintaining websites, preferably in the B2B or B2C secto
• rExpert knowledge of in a variety of CMS (deep experience utilizing Drupal is preferred
• )Proven project management skill
• sUnderstanding and proficiency in graphic design principles, with proficiency in the Adobe Creative Suite and Figma
• .Understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC), web accessibility standards (WCAG) and the ability to align website objectives to key KPIs
• .Ability to troubleshoot website issues in a fast-paced environment
• .Strong attention to detail with an analytical mind and outstanding problem-solving skills
• .Excellent communication skills and the ability to coordinate cross-functionall
• yFantastic time management skills with the ability to multi-task