Marketing Coordinator

McWhinney is a privately held full-service real estate investment, development and management firm with a team of highly talented associates. We are passionate about creating places people love. This is a team that constantly strives to add value through all phases of the real estate cycle, cultivating beautiful, sustainable, connected communities that each reflect a unique sense of place. To date, McWhinney has planned and developed over 6,000 acres of master-planned communities and 13 million square feet of mixed-use, industrial, residential, multifamily, hospitality and office properties.

Guided by our values – respect, integrity, perseverance and legacy – McWhinney aims to attract and retain the best and brightest in the industry and is constantly building our team to achieve our goals.

Position Summary:

We are seeking a dynamic and creative Marketing Coordinator to join our team. The ideal candidate will be passionate about real estate and marketing and possess excellent communication, organizational, and design skills. As a Marketing Coordinator, you will play a key role in enhancing our brand presence, driving engagement, and supporting various marketing initiatives across multiple channels and real estate verticals. Our preferred candidate is a dedicated self-starter that prioritizes accuracy and excellency in their work. The marketing team is often working on multiple projects at a time, so time management and organizational skills are necessary.

Key Responsibilities:

Graphic Design with Expertise in Canva:

• Utilize Canva to assist in the creation and ongoing edits of presentations for investor relations, brand positioning, equity decks, and company presentations.
• Contribute to maintaining and updating all branded materials, including brochures, flyers, digital assets, and brand identity materials.

Social Media Management:

• Develop and execute a comprehensive content strategy across various social media platforms to position McWhinney as a premier real estate development and investment company.
• Develop and implement a paid social media strategy to generate brand awareness among various targeted audiences.
• Analyze campaign efficiencies, provide ongoing reporting of results and make campaign adjustments where needed.
• Create engaging and visually appealing content that resonates with our target audience.
• Maintain a strategic content calendar to ensure consistent and timely delivery of posts.

Tracking of Marketing Initiatives:

• Establish systems and procedures to monitor and track participation in sponsorships, volunteer efforts, and donations.
• Compile impact data for corporate reporting purposes, providing insights into the effectiveness of various marketing efforts.
• Provide assistance on budget tracking, invoice processing and contract submittals.

Website Management:

• Update news postings, copy changes, and digital assets on the company website to ensure accuracy and relevance.
• Monitor website performance and implement SEO best practices to improve visibility and user experience.

Integration within Marketing Department

• Provide marketing support to all verticals within the company, including hospitality, multifamily, master-planned communities, industrial, and mixed-use properties.
• Participate in meetings across all verticals where marketing deliverables are needed for collateral and branding development.
• Engage in both internal meetings and external meetings with third-party branding agencies to contribute to the development of marketing materials and strategies.

Internal Communications:

• Collaborate with People Services to create internal presentations, emails, and newsletters that effectively communicate company updates and initiatives.
• Review and revamp onboarding materials for new associates to ensure branding and messaging align.
• Serve as a brand ambassador and champion of company culture within the organization.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field
• Proven experience in social media management, content creation, and graphic design
• Proficiency in Canva and Adobe Creative Suite
• Strong written and verbal communication skills
• Excellent organizational and time management abilities
• Ability to work effectively in a fast-paced, deadline-driven environment
• Experience in real estate or related industry is a plus

This job description is intended to provide a general overview of the position. It is not designed to be a comprehensive nor detailed description of all the responsibilities and accountability of the role. As an agile company, our positions can and do change based on the business need of the organization.

McWhinney is committed to the principle of equal employment opportunity for all associates. All employment decisions at McWhinney are based on business needs, job requirements and individual qualifications.All applicants will be considered for employment without attention to age, race, color, sex, sexual orientation, gender identify, national origin, veteran or disability status.