We are seeking a highly motivated and experienced Digital Media Analyst with 2-3 years of experience to join our team. The ideal candidate will have a strong background in analyzing digital marketing metrics, social media performance, and content effectiveness. This role will involve monitoring, analyzing, and optimizing digital and social media efforts with a strong emphasis on data analytics. We are looking for someone who can work on-site at our office 5 days a week. Preference will be given to local candidates. Relocation costs are not covered.
About us
GEODNET is deploying GNSS/GPS Reference Stations throughout the world. They are used to provide corrections to GNSS/GPS enabling cm accuracy for projects in construction, agriculture, transportation, and a growing number of applications. This accuracy is essential for greater efficiency in the use of the world’s resources. Currently, more than 7000 stations are online and visible at https://console.geodnet.com/map.
Responsibilities
Track and interpret social media performance metrics, identifying trends, patterns, and opportunities for improvement.
Analyze website traffic and search engine performance to identify areas for improvement and optimization.
Conduct competitive analysis to benchmark performance and identify best practices in the industry.
Utilize digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn, Twitter, Discord, Reddit, and various other platforms to gather and interpret data.
Plan, execute, and optimize digital marketing campaigns and social media campaigns across multiple channels to enhance brand visibility, user engagement, and achieve business objectives.
Monitor and optimize website content and structure to improve organic search visibility and rankings on search engine results pages (SERPs).
Help manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others to drive traffic, leads, and conversions.
Track and analyze key performance metrics across all digital marketing channels and social media platforms, providing regular reports and insights to stakeholders to inform decision-making and optimization efforts.
Qualifications
Bachelor's degree in Marketing, Digital Marketing, Data Analytics, Information Systems, or related field.
2-3 years of experience as a Digital Media Analyst or in a similar role, with a proven track record of data-driven analysis and optimization.
In-depth understanding of digital marketing channels, tactics, and strategies, including SEO, SEM, social media, email marketing, and content marketing.
Proficiency in digital marketing analytics tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation software.
Excellent reporting skills with the ability to present data and insights clearly and concisely.
Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
Pluses include certifications in Digital Marketing, Google Analytics, HubSpot, and social media management platforms.
Benefits
3 Weeks PTO
Paid Holidays
Retirement matching
Healthcare, Vision, and Dental benefits
And more
Employment type
Full-time
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