Social Media Executive

Package Description

Job Reference: 17571

Band: C

Location: London - LBH (Hybrid - the current office days are Tuesday and Thursday preferably in London, some flexibility may be considered)

Contract: x1 Fixed Term contract/Attachment from 09/09/24 - 28/02/25 (Parental Leave) & x1 Fixed Term contract/Attachment till 28/02/25

Salary: £27,500 - £40,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. London Weighting is applicable for this role.

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more
  
  

If you need to discuss adjustments or access requirements for the interview process please contact the [email protected] . For any general queries, please contact: [email protected] .

Freelancers are eligible to apply for an internal role if they are on a Worker Contract and they have worked continuously for 6 months. If they have worked for less than 6 months continuously or have a break of 3 weeks or more between engagements, they must seek Divisional HR approval to apply for an internal role prior to submitting an application.

If they are unsure which contract they are on, they can speak to their booker or the HR BP, however if it helps - both a PAYE freelance or Modus Gross contract is considered a Worker contract and covered by the Worker terms found here .

Job Introduction

Are you a creative, social media enthusiast with a passion for television and a knack for creating engaging, impactful social content that speaks to an under 35 audience? Join us as our newest Social Media Executives in the TV Social Campaigns Team! These exciting fixed-term positions, based at the iconic London Broadcasting House, offer a fantastic opportunity to work on BBC Television's biggest social media campaigns across platforms like Facebook, Instagram, YouTube and TikTok. In this role you could be supporting titles such as Drag Race UK, Waterloo Road, A Good Girls Guide To Murder and The Traitors.

As a Social Media Executive, you'll work in a dynamic, close-knit team to drive awareness and engagement in the shows we support, while staying ahead of industry trends, best practices, and leveraging your data-driven insights and expertise in spreadsheets for planning and reporting.

Be at the heart of captivating digital campaigns that excite our audiences in this hands-on role, where every day brings new challenges and opportunities to make an impact.

Main Responsibilities

The Social Media Executive delivers a coherent, consistent social media experience for audiences, working closely with other social and digital roles to ensure each campaign delivers on the agreed social strategy, maximises engaged reach with the campaigns’ target audiences, delivers content of high creative quality, and drives traffic around the BBC portfolio.

Strategy

• Support the Social Media Manager in producing creative briefs for internal and external digital production teams employed to develop social media campaigns and to lead this work from end-to-end ensuring collaborative relationships between multiple stakeholders.
• Provide creative planning and idea generation for social media content and campaigns, with the guidance of Social Managers and other relevant social roles.
• Assist the Social Media Manager in working with planning, marketing and commissioning to turn marketing and programme briefs into digital/social activation.
• Current knowledge of industry trends, digital developments and competitor activity.
• Develop fresh and innovative approaches to curating social media content, utilising existing and new tools.
  
  

Production

• Produce digital assets (videos, images, gifs) that can be used across social media platforms, using relevant audio/video hardware, native social platform tools and relevant multimedia software (such as Adobe CS).
• Work closely with digital production teams to ensure optimised assets are produced for the social accounts.
• Optimise digital assets for social, including editing aspect ratio and dimensions, adding captions, transitions, motion graphics, etc.
• Produce copy that is optimised for social platforms and formats, in line with the account’s approved style guide and tone of voice.
• Produce content for live broadcasts with the close support of relevant production, editorial and/or support roles.
  
  

Editorial

• Support the Social Media Manager in running social creative campaigns, liaising with digital production, marketing teams and third parties as required and ensuring that all work is aligned with relevant strategies and production plans.
• Support the Social Media Manager in managing the team’s editorial plan, including creating/curating, scheduling, and targeting content, ensuring that it supports both the overarching strategic priorities and meets audience/user needs.
• Make use of social media platforms and tools to source, edit and curate social content.
• Ensure editorial content meets audience needs, supports the team's values and goals and is consistent with the agreed editorial style and tone.
  
  

Community Management

• Support the wider team in generating, curating, and owning conversations on our social media accounts in line with the agreed social media strategy.
• As agreed with the Social Media Manager, work out-of-hours shifts (evenings and weekends) to ensure that social activity supports programme priorities.
• Moderate off-site conversations with audiences and escalate issues to the Social Media Manager, Head of Social and other senior stakeholders as required.
• Work with moderation services, editorial policy and other support teams to develop appropriate responses to editorially sensitive comments.
• Engage with influencers and brands to deliver social engagement.
  
  

Augmentation

• Work closely with media engagement teams to ensure best practice in terms of reaching audiences and to identify new opportunities on social platforms.
• Work closely with marketing teams to ensure paid social plans are aligned with organic where possible.
• Work closely with communications and publicity teams to ensure timely release of information.
• Work in partnership with internal and external social account teams to ensure that strategy and editorial plans are aligned, and engaged reach is maximised.
• Support the social media managers in identifying key on-screen and online influencers on social media to enrich the campaign’s social conversations and grow reach.
  
  

Measurement

• Monitor performance of the social media campaigns on a day-to-day basis and report to the Social Media Manager and other key stakeholders as required.
• Contribute to regular reviews with colleagues and stakeholders to review core campaign output.
• Use social listening/measurement/insight tools and dashboards to generate and share social data with relevant stakeholders.
• Work closely with social media analysts and planners to provide insight on social media activity performance.
• Use data and insights to generate campaign reports, working closely with the Social Media Manager to develop strategic learnings and inform future campaigns.
  
  

Governance

• Provide day-to-day task management of the Social Media Coordinator(s) including setting out clear responsibilities, objectives, and performance standards.
• Ensure all social activity is correctly complied (as per BBC brand guidelines) and is in line with BBC editorial guidelines.
• Escalate compliance to appropriate roles across social, marketing, content, production, editorial policy, and other relevant support roles where relevant.
  
  

General

• Deliver efficiency and effectiveness in everything the BBC produces to provide value for money for BBC licence fee payers.
• Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy.
• Comply with the BBC’s policies on diversity and to apply the principles of the policy when carrying out the role.
• Contribute to making the BBC and M&A a fantastic place to work and to attracting and motivating people.
  
  

Are you the right Candidate?

• Proven track record of running successful social media campaigns for established brands, ideally relating to TV shows with extensive external and internal stakeholder management.
• Experienced video editor for social media, including adapting landscape footage to vertical formats.
• Knowledge and understanding of social media platforms, their requirements and what makes the best organic video content for those platforms.
• Attention to detail – your output will be seen by millions of people so attention to detail is essential. The role will include generating subtitles and writing copy where strong English language and grammar are required. As well as your direct team you will be communicating with multiple internal BBC departments (Marketing, Press, Commissioning) as well as external stakeholders (talent, PR teams, production companies) so being a clear communicator is key.
• Time-management – the role will require you to work across multiple campaigns at any given time with conflicting timelines and priorities, which may change at short notice.
• A good sense of editorial judgment and tone of voice.
• Good Adobe CS video/image editing skills; attention to detail with good editorial judgment, accuracy, and sensitivity.
• Able to critically evaluate ideas and information.
• Able to embrace change and make improvements to working practices.
• Knowledge of the broadcasting industry and a demonstrable interest in its output.
• Understanding of editorial and other compliance policies.
  
  

As part of the application process, we have asked for a link to some of the work you have created for an established brand, your application will not be considered if a link is not provided

About The BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Read about them here

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise. To find out more about Diversity and Inclusion at the BBC, please click here .