Associate Manager - Corporate Marketing

JOB DESCRIPTION: ASSOCIATE MANAGER - CORPORATE MARKETING

The Advisory Program Manager at Sutherland is a strategic position designed to manage and expand relationships with management consultancies. This role focuses on promoting Sutherland’s capabilities, driving innovative collaboration opportunities, and identifying new revenue streams through joint go-to-market initiatives. The incumbent will serve as a key liaison between Sutherland and the consulting community, ensuring effective communication and alignment of strategic goal

s.The Advisory Program Manager is responsible fo

• r:Building and Managing Relationships: Establishing and nurturing strong relationships with assigned management consultants to amplify Sutherland’s market presence and capabilitie
• s.Strategic Planning and Execution: Partnering with senior management to develop and refine engagement strategies, followed by disciplined execution to achieve business objective
• s.Market Analysis and Insight Generation: Conducting in-depth research to understand and map both internal and external partner ecosystems, identifying key areas for collaboration and growt
• h.Collaborative Innovation: Working closely with various Sutherland teams to identify needs, prioritize actions, and explore partnership opportunities that open new revenue stream
• s.Expertise in Advisor Procurement: Becoming a knowledgeable resource on advisor procurement methodologies, guiding deal pursuit teams through the proces
• s.Brand Amplification: Utilizing social media and other communication channels to build and enhance relationships, promoting Sutherland’s successes and innovations within the consulting communit

y.
Key Responsibiliti

es:Develop and Manage Relationships with Management Consulta

• ntsBuild and nurture strong relationships with assigned management consultan
• ts.Ensure effective communication and alignment of goals between Sutherland and consultan

ts.Strategic Engagement Plann

• ingPartner with senior management to define and refine a strategic engagement approa
• ch.Execute engagement strategies to drive Sutherland’s presence and effectiveness in the mark

et.Conduct In-Depth Market Resea

• rchPerform disciplined research to understand and map both internal and external partner ecosyste
• ms.Identify key trends, opportunities, and areas for collaboration with management consultanci

es.Collaborative Solution Developm

• entCollaborate with various Sutherland teams to define organizational needs and prioritize actio
• ns.Develop joint go-to-market strategies with management consultants to explore new revenue strea

ms.Identify and Leverage Partnership Opportunit

• iesExplore partnership opportunities that align with Sutherland’s business goa
• ls.Develop and implement joint initiatives that drive mutual growth and innovati

on.Expertise in Advisor Procurem

• entBecome an expert in advisor procurement methodologi
• es.Guide and support deal pursuit teams with knowledge of advisor procurement processes and best practic

es.Utilize Social Media and Communication Chann

• elsLeverage social media to build and maintain relationships with the consulting communi
• ty.Amplify Sutherland’s brand, successes, and innovations through various communication platfor

ms.Monitor and Report on Engagement Activit

• iesTrack engagement activities, outcomes, and KPIs to assess the effectiveness of strategi
• es.Provide regular updates and insights to senior management on engagement progress and areas for improveme

nt.Drive Business Development and Gro

• wthIdentify and develop new business opportunities through relationships with management consultan
• ts.Support business development efforts by aligning consultant partnerships with Sutherland’s growth objectiv

es.Represent Sutherland in Industry For

• umsAct as a spokesperson for Sutherland in industry events, forums, and discussio
• ns.Enhance Sutherland’s visibility and credibility within the management consulting communi

ty.
Qualification & Competenc

ies:
Educa

• tion:Bachelor’s degree in Marketing, Business Administration, Finance or a related f

ield.
Exper

• ience:Proven history of successful team interactions in previous
• roles.Internship, co-op, or summer work experience in a challenging and fast-paced enviro
• nment.Involvement in extracurricular activities or leadership roles during undergraduate studies is pref
• erred.Understanding of management consulting practices and business development strat
• egies.Familiarity with advisor procurement methodologies and partnership dynamics is a
• plus.Proficient in using social media channels for professional networking and brand amplific
• ation.Competency in utilizing research tools and methodologies for market ana

lysis.
Compet

encies:Business Acumen: Strong understanding of business principles and practices. Ability to align strategic goals with operational activities and ou

tcomes.Relationship Management: Excellent interpersonal skills for building and maintaining relationships with consultants, advisors, and executives. Proficiency in managing stakeholder expectations and fostering long-term partne

rships.Leadership and Influence: Demonstrated leadership abilities in guiding teams and influencing outcomes. Effective problem-solving skills and sound judgment in decision-making pro

cesses.Strategic Thinking: Strong critical thinking and analytical skills for developing and executing engagement strategies. Ability to anticipate market trends and adapt strategies to leverage new opportu

nities.Communication Skills: Exceptional oral and written communication skills for articulating ideas and engaging with various stakeholders. Ability to convey complex concepts in a clear and concise

manner.Innovative Mindset: Creative and forward-thinking approach to identifying new opportunities and solving challenges. Openness to experimenting with new ideas and implementing innovative sol

utions.Organizational Skills: Superior time management and organizational abilities to handle multiple priorities and deadlines effectively. Capability to manage detailed and long-term projects while maintaining focus on strategic obje

ctives.Results-Oriented: Focused on achieving goals and driving business success. Committed to delivering measurable outcomes and continuous impro

vement.Social Media Proficiency: Full working knowledge of various social media platforms for professional and business purposes. Ability to use social media effectively for relationship building, brand amplification, and market enga

gement.Team Collaboration: Experience in working both individually and as part of a team. Ability to collaborate effectively with internal and external stakeholders to achieve common